Graduate School of Commerce

  • Japan

Research Output

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Chapter
2011

The golden opportunity of silver marketing: The case of housing and financial services

Grossberg, K. A., 2011, tThe Silver Market Phenomenon (Second Edition): Marketing and Innovation in the Aging Society. Springer Berlin Heidelberg, p. 395-407 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2008

The golden opportunity of silver marketing: The case of housing and financial services

Grossberg, K. A., 2008, tThe Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change. Springer, p. 415-426 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter