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Research Output 2009 2016

  • 147 Citations
  • 2 h-Index
  • 2 Article
  • 1 Chapter
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Chapter
2016

Modeling links between the decision-making process and luxury brand attachment: An international comparison

Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Chan, P., Tsuchiya, J., Skorobogatykh, I. I., Weitz, B., Oh, H. & Singhg, R., 2016 Apr 14, Global Branding and Country of Origin: Creativity and Passion. Taylor and Francis Inc., p. 5-22 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Decision making
Modeling
Luxury brands
Country of origin
International comparison