• 151 Citations
  • 2 h-Index

Research output per year

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Research Output

  • 151 Citations
  • 2 h-Index
  • 2 Article
  • 1 Chapter

An international perspectiveon luxury brand and country-of-origin effect

Aiello, G., Donvito, R., Godey, B., Pederzoli, D., Wiedmann, K. P., Hennigs, N., Siebels, A., Chan, P., Tsuchiya, J., Rabino, S., Ivanovna, S. I., Weitz, B., Oh, H. & Singh, R., 2009 Mar 1, In : Journal of Brand Management. 16, 5-6, p. 323-337 15 p.

Research output: Contribution to journalArticle

47 Citations (Scopus)

Brand and country-of-origin effect on consumers' decision to purchase luxury products

Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Chan, P., Oh, H., Singh, R., Skorobogatykh, I. I., Tsuchiya, J. & Weitz, B., 2012 Oct, In : Journal of Business Research. 65, 10, p. 1461-1470 10 p.

Research output: Contribution to journalArticle

104 Citations (Scopus)