If you made any changes in Pure these will be visible here soon.

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 1 Similar Profiles
Marketing Engineering & Materials Science
personalization Social Sciences
privacy Social Sciences
music Social Sciences
emotion Social Sciences
Text messaging Engineering & Materials Science
advertising medium Social Sciences
determinants Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2003 2018

  • 280 Citations
  • 6 h-Index
  • 10 Article
  • 2 Chapter
  • 1 Review article
Nonprescription Drugs
Web sites
Elaboration likelihood model
Information content
Content analysis

Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising

Morimoto, M., 2017 Jan 1, Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, p. 110-123 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter


Japanese consumer rights

Morimoto, M., 2016 Feb 4, Routledge Handbook of Japanese Business and Management. Taylor and Francis Inc., p. 251-259 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumer rights
124 Citations (Scopus)

Stay away from me

Baek, T. & Morimoto, M., 2012 Apr 1, In : Journal of Advertising. 41, 1, p. 59-76 18 p.

Research output: Contribution to journalArticle

Text messaging
advertising medium