• 340 Citations
  • 6 h-Index

Research output per year

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Research Output

  • 340 Citations
  • 6 h-Index
  • 11 Article
  • 2 Chapter
  • 1 Review article

Advertising Education in Japan: Challenges in the Age of Globalization

Morimoto, M., 2019 Jan 1, (Accepted/In press) In : Journal of Advertising Education.

Research output: Contribution to journalArticle

  • 1 Citation (Scopus)
  • Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising

    Morimoto, M., 2017 Jan 1, Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, p. 110-123 14 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Japanese consumer rights

    Morimoto, M., 2016 Feb 4, Routledge Handbook of Japanese Business and Management. Taylor and Francis Inc., p. 251-259 9 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter