• 373 Citations
  • 6 h-Index
20032020

Research output per year

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Research Output

  • 373 Citations
  • 6 h-Index
  • 13 Article
  • 2 Chapter
  • 1 Review article

OTC drug advertising in Japan: the role of need for cognition and celebrity endorser credibility

Morimoto, M., 2020 Apr 2, In : Health Marketing Quarterly. 37, 2, p. 108-123 16 p.

Research output: Contribution to journalArticle

  • Advertising Education in Japan: Challenges in the Age of Globalization

    Morimoto, M., 2019 Jan 1, (Accepted/In press) In : Journal of Advertising Education.

    Research output: Contribution to journalArticle

  • 1 Citation (Scopus)
  • 1 Citation (Scopus)