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Fingerprint Dive into the research topics where Mariko Morimoto is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Marketing Engineering & Materials Science
personalization Social Sciences
privacy Social Sciences
music Social Sciences
emotion Social Sciences
Text messaging Engineering & Materials Science
advertising medium Social Sciences
determinants Social Sciences

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Research Output 2003 2018

  • 292 Citations
  • 6 h-Index
  • 10 Article
  • 2 Chapter
  • 1 Review article
Nonprescription Drugs
Web sites
Elaboration likelihood model
Information content
Content analysis

Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising

Morimoto, M., 2017 Jan 1, Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, p. 110-123 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter


Japanese consumer rights

Morimoto, M., 2016 Feb 4, Routledge Handbook of Japanese Business and Management. Taylor and Francis Inc., p. 251-259 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumer rights
132 Citations (Scopus)

Stay away from me

Baek, T. & Morimoto, M., 2012 Apr 1, In : Journal of Advertising. 41, 1, p. 59-76 18 p.

Research output: Contribution to journalArticle

Text messaging
advertising medium