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Fingerprint Dive into the research topics where Mariko Morimoto is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 9 Similar Profiles
Marketing Engineering & Materials Science
personalization Social Sciences
Students Engineering & Materials Science
privacy Social Sciences
music Social Sciences
emotion Social Sciences
Education Engineering & Materials Science
Text messaging Engineering & Materials Science

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Research Output 2003 2019

  • 300 Citations
  • 6 h-Index
  • 11 Article
  • 2 Chapter
  • 1 Review article

Advertising Education in Japan: Challenges in the Age of Globalization

Morimoto, M., 2019 Jan 1, (Accepted/In press) In : Journal of Advertising Education.

Research output: Contribution to journalArticle

Marketing
Education
Japan
globalization
Students
Nonprescription Drugs
Aptitude
Athletes
Cues
Personality
Web sites
Elaboration likelihood model
Drugs
Information content
Content analysis

Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising

Morimoto, M., 2017 Jan 1, Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, p. 110-123 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Avoidance
Personalization

Japanese consumer rights

Morimoto, M., 2016 Feb 4, Routledge Handbook of Japanese Business and Management. Taylor and Francis Inc., p. 251-259 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumer rights