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Fingerprint Dive into the research topics where Mariko Morimoto is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
Marketing Engineering & Materials Science
personalization Social Sciences
privacy Social Sciences
music Social Sciences
emotion Social Sciences
Text messaging Engineering & Materials Science
advertising medium Social Sciences
determinants Social Sciences

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Research Output 2003 2018

  • 292 Citations
  • 6 h-Index
  • 10 Article
  • 2 Chapter
  • 1 Review article
Nonprescription Drugs
Aptitude
Athletes
Cues
Personality
Web sites
Elaboration likelihood model
Drugs
Information content
Content analysis

Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising

Morimoto, M., 2017 Jan 1, Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, p. 110-123 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Avoidance
Personalization

Japanese consumer rights

Morimoto, M., 2016 Feb 4, Routledge Handbook of Japanese Business and Management. Taylor and Francis Inc., p. 251-259 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumer rights
132 Citations (Scopus)

Stay away from me

Baek, T. & Morimoto, M., 2012 Apr 1, In : Journal of Advertising. 41, 1, p. 59-76 18 p.

Research output: Contribution to journalArticle

personalization
privacy
Marketing
Text messaging
advertising medium