• 70 Citations
  • 4 h-Index
19972018

Research output per year

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Fingerprint Dive into the research topics where Naoto Onzo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 70 Citations
  • 4 h-Index
  • 5 Article

New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China

Nakata, C., Rubera, G., Im, S., Pae, J. H., Lee, H. J., Onzo, N. & Park, H., 2018 Jan 1, (Accepted/In press) In : Journal of Product Innovation Management.

Research output: Contribution to journalArticle

  • 5 Citations (Scopus)

    The emergence of internet shopping in Japan: Identification of shopping orientation-defined segments

    Gehrt, K. C., Onzo, N., Fujita, K. & Rajan, M. N., 2007 Mar 1, In : Journal of Marketing Theory and Practice. 15, 2, p. 167-177 11 p.

    Research output: Contribution to journalArticle

  • 28 Citations (Scopus)

    Overcoming informal trade barriers among Japanese intermediaries: An attitudinal assessment

    Gehrt, K. C., Lotz, S., Shim, S., Sakano, T. & Onzo, N., 2005 Dec, In : Agribusiness. 21, 1, p. 53-63 11 p.

    Research output: Contribution to journalArticle

  • 4 Citations (Scopus)

    Retail buyer beliefs, attitude and behavior toward pioneer and me-too follower brands: A comparative study of Japan and the USA

    Alpert, F., Kamins, M., Sakano, T., Onzo, N. & Graham, J., 2001 Jan 1, In : International Marketing Review. 18, 2, p. 160-187 28 p.

    Research output: Contribution to journalArticle

  • 21 Citations (Scopus)

    Retail buyer decision-making in Japan: What US sellers need to know

    Alpert, F., Kamins, M., Sakano, T., Onzo, N. & Graham, J., 1997 Apr, In : International Business Review. 6, 2, p. 91-112 22 p.

    Research output: Contribution to journalArticle

  • 12 Citations (Scopus)