• 67 Citations
  • 4 h-Index
19972018
If you made any changes in Pure these will be visible here soon.

Fingerprint Dive into the research topics where Naoto Onzo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Japan Business & Economics
Buyers Business & Economics
Retail Business & Economics
Trade barriers Business & Economics
Internet shopping Business & Economics
Follower Business & Economics
Comparative study Business & Economics
Pioneers Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1997 2018

  • 67 Citations
  • 4 h-Index
  • 5 Article
4 Citations (Scopus)

New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China

Nakata, C., Rubera, G., Im, S., Pae, J. H., Lee, H. J., Onzo, N. & Park, H., 2018 Jan 1, (Accepted/In press) In : Journal of Product Innovation Management.

Research output: Contribution to journalArticle

Risk management
Managers
Industry
China
Creativity
26 Citations (Scopus)

The emergence of internet shopping in Japan: Identification of shopping orientation-defined segments

Gehrt, K. C., Onzo, N., Fujita, K. & Rajan, M. N., 2007 Mar, In : Journal of Marketing Theory and Practice. 15, 2, p. 167-177 11 p.

Research output: Contribution to journalArticle

Shopping orientation
Japan
Internet shopping
Shopping
World Wide Web
4 Citations (Scopus)

Overcoming informal trade barriers among Japanese intermediaries: An attitudinal assessment

Gehrt, K. C., Lotz, S., Shim, S., Sakano, T. & Onzo, N., 2005 Jan 1, In : Agribusiness. 21, 1, p. 53-63 11 p.

Research output: Contribution to journalArticle

trade barriers
trade barrier
Intelligence
Fruit
Japan

Retail buyer beliefs, attitude and behavior toward pioneer and me-too follower brands: A comparative study of Japan and the USA

Alpert, F., Kamins, M., Sakano, T., Onzo, N. & Graham, J., 2001, In : International Marketing Review. 18, 2, p. 160-187 28 p.

Research output: Contribution to journalArticle

Follower
Japan
Pioneers
Buyers
Retail

Retail buyer decision-making in Japan: What US sellers need to know

Alpert, F., Kamins, M., Sakano, T., Onzo, N. & Graham, J., 1997 Apr, In : International Business Review. 6, 2, p. 91-112 22 p.

Research output: Contribution to journalArticle

Decision making
Seller
Buyers
Retail
Japan