A confirmatory positioning analysis: A multivariate analysis for finding change of image and evaluation of cognitive map

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Abstract

A confirmatory approach to the positioning method (Toyoda, 2001) that can be used for analyzing three-mode multivariate data measured by the semantic differential (SD) method is considered. Two examples of the confirmatory method are given to demonstrate the applicability of the model. The first is a method to test the difference of image, between an experimental group and a control group. The second is a method to evaluate cognitive maps that are drawn subjectively. The conventional standard methods are not capable of solving these problems.

Original languageEnglish
Pages (from-to)397-403
Number of pages7
JournalShinrigaku Kenkyu
Volume72
Issue number5
DOIs
Publication statusPublished - 2001 Dec

Keywords

  • Change of image
  • Cognitive map
  • Positioning method
  • Semantic differential (SD) method
  • Three-mode multivariate data

ASJC Scopus subject areas

  • Psychology(all)

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