A confirmatory positioning analysis: A multivariate analysis for finding change of image and evaluation of cognitive map

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

A confirmatory approach to the positioning method (Toyoda, 2001) that can be used for analyzing three-mode multivariate data measured by the semantic differential (SD) method is considered. Two examples of the confirmatory method are given to demonstrate the applicability of the model. The first is a method to test the difference of image, between an experimental group and a control group. The second is a method to evaluate cognitive maps that are drawn subjectively. The conventional standard methods are not capable of solving these problems.

Original languageEnglish
Pages (from-to)397-403
Number of pages7
JournalShinrigaku Kenkyu
Volume72
Issue number5
Publication statusPublished - 2001 Dec

Fingerprint

Multivariate Analysis
Semantic Differential
Control Groups

Keywords

  • Change of image
  • Cognitive map
  • Positioning method
  • Semantic differential (SD) method
  • Three-mode multivariate data

ASJC Scopus subject areas

  • Psychology(all)

Cite this

@article{d03917038581413180b2065ebd7c393d,
title = "A confirmatory positioning analysis: A multivariate analysis for finding change of image and evaluation of cognitive map",
abstract = "A confirmatory approach to the positioning method (Toyoda, 2001) that can be used for analyzing three-mode multivariate data measured by the semantic differential (SD) method is considered. Two examples of the confirmatory method are given to demonstrate the applicability of the model. The first is a method to test the difference of image, between an experimental group and a control group. The second is a method to evaluate cognitive maps that are drawn subjectively. The conventional standard methods are not capable of solving these problems.",
keywords = "Change of image, Cognitive map, Positioning method, Semantic differential (SD) method, Three-mode multivariate data",
author = "Hideki Toyoda",
year = "2001",
month = "12",
language = "English",
volume = "72",
pages = "397--403",
journal = "Shinrigaku Kenkyu",
issn = "0021-5236",
publisher = "Japanese Psychological Association",
number = "5",

}

TY - JOUR

T1 - A confirmatory positioning analysis

T2 - A multivariate analysis for finding change of image and evaluation of cognitive map

AU - Toyoda, Hideki

PY - 2001/12

Y1 - 2001/12

N2 - A confirmatory approach to the positioning method (Toyoda, 2001) that can be used for analyzing three-mode multivariate data measured by the semantic differential (SD) method is considered. Two examples of the confirmatory method are given to demonstrate the applicability of the model. The first is a method to test the difference of image, between an experimental group and a control group. The second is a method to evaluate cognitive maps that are drawn subjectively. The conventional standard methods are not capable of solving these problems.

AB - A confirmatory approach to the positioning method (Toyoda, 2001) that can be used for analyzing three-mode multivariate data measured by the semantic differential (SD) method is considered. Two examples of the confirmatory method are given to demonstrate the applicability of the model. The first is a method to test the difference of image, between an experimental group and a control group. The second is a method to evaluate cognitive maps that are drawn subjectively. The conventional standard methods are not capable of solving these problems.

KW - Change of image

KW - Cognitive map

KW - Positioning method

KW - Semantic differential (SD) method

KW - Three-mode multivariate data

UR - http://www.scopus.com/inward/record.url?scp=0035752163&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0035752163&partnerID=8YFLogxK

M3 - Article

C2 - 11883327

AN - SCOPUS:0035752163

VL - 72

SP - 397

EP - 403

JO - Shinrigaku Kenkyu

JF - Shinrigaku Kenkyu

SN - 0021-5236

IS - 5

ER -