The paper first introduces the concept of flowable service, the basic idea of which is to organize circumjacent services in such a way so that they are perceived by an individual as those naturally embedded in his/her surrounding environment. It is achieved by seamless integration and provision of diverse services in an intuitive "flowable" way. For this, the mechanism responsible for service discovery, composition and provision has to have a good understanding of a user it serves to. We design a framework with a special focus on context-awareness to find and integrate the circumjacent services thought to be needed by each individual at his/her current situation, and thus create an ambient service environment tailored to his/her particular needs and characteristics. Here introduce the framework, its components and process abstraction, and outline some major issues we have to face when implementing our approach.