We have investigated the ease of use in terms of the inputting, sharing, and viewing of information over a mobile device (e.g., smartphones). In this paper, we design a new IT tool that connects producers with consumers. Specifically, we have developed a video-based digital signage system for agricultural direct sales station, and the main purpose of this paper is to introduce the outline of this system and its and operation result. We actually have utilized the proposed system to a Michi-no-Eki, Kohan-no-Sato Fukutomi, Higashi-Hiroshima-City, Japan, which is a Japanese-style roadside rest area and contributed to the relationship building between consumers and producers. The proposed system considers a user-friendly interface design, where elderly farmers can operate intuitively, and which enables the continuous use of the system in order to actively realize the application of IT to agriculture. Specifically, the proposed system can support an analysis needed to connect producers and consumers, and a function for acquiring the summary of analysis result is also implemented.