A novel stackelberg-bertrand game model for pricing content provider

Cheng Zhang, Bo Gu, Kyoko Yamori, Sugang Xu, Yoshiaki Tanaka

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    5 Citations (Scopus)

    Abstract

    With the popularity of smart devices such as smartphones, tablets, contents that traditionally be viewed on a personal computer, can also be viewed on these smart devices. The demand for contents thus is increasing year by year, which makes the content providers (CPs) get high revenue from either users' subscription or advertisement. On the other hand, Internet service providers (ISPs), who keep investing in the network technology or capacity to support the huge traffic generated by contents, do not benefit directly from the content traffic. One choice for ISPs is to charge CPs to share the revenue from the huge content traffic. Then ISPs will have enough incentives to invest in network infrastructure to improve quality of services (QoS), which eventually benefit CPs and users. This paper presents a novel economic model called Stackelberg-Bertrand game to capture the interaction and competitions among ISPs, CPs and users when ISPs charge CPs. A generic user demand function is assumed to capture the sensitivity of demand to prices of ISPs and CPs. The numerical results show that the price elasticity of ISP and CP plays an important part on the payoff of the ISP and CP.

    Original languageEnglish
    Title of host publicationMOBIMEDIA 2015 - 8th International Conference on Mobile Multimedia Communications
    PublisherICST
    ISBN (Electronic)9781631900662
    DOIs
    Publication statusPublished - 2015 Aug 3
    Event8th International Conference on Mobile Multimedia Communications, MOBIMEDIA 2015 - Chengdu, China
    Duration: 2015 May 252015 May 27

    Other

    Other8th International Conference on Mobile Multimedia Communications, MOBIMEDIA 2015
    CountryChina
    CityChengdu
    Period15/5/2515/5/27

    Keywords

    • Content provider
    • Internet service provider
    • Network neutrality
    • Stackelberg-Bertrand game

    ASJC Scopus subject areas

    • Computer Graphics and Computer-Aided Design
    • Computer Networks and Communications

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