A privacy-preserving incentive scheme for advertisement dissemination in vehicular social networks

Peipei Xiao, Yufeng Wang, Qun Jin, Jianhua Ma

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    1 Citation (Scopus)

    Abstract

    Recent years has witnessed a great progress in Vehicular Social Networks (VSNs), which is a particular class of vehicular ad hoc networks, characterized by social aspects and features, including human mobility and rational behaviors. Among various VSN applications, one of the most promising applications is the dissemination of commercial advertisement via car-to-RSU (rode side unit) and car-to-car communication. However, due to non-cooperative behavior of selfish nodes or malicious ones in the real-world scenario, such vehicular advertisement system can't be realized unless proper security and incentive mechanisms are taken into account. In this paper, the privacy concern is addressed by leveraging a PKI (Public Key Infrastructure) to provide secure incentives for cooperative nodes. The selfishness issue is solved through adopting Topology-dependent Reward Mechanisms (TDRM). Preliminary theoretical and simulation results show that, besides incentivizing individuals' participation, the proposed scheme can increase participants' reward through their active contribution and solicitation, and moreover, is robust against users' misbehaviors, especially Sybil-attack.

    Original languageEnglish
    Title of host publicationProceedings - 15th IEEE International Conference on Trust, Security and Privacy in Computing and Communications, 10th IEEE International Conference on Big Data Science and Engineering and 14th IEEE International Symposium on Parallel and Distributed Processing with Applications, IEEE TrustCom/BigDataSE/ISPA 2016
    PublisherInstitute of Electrical and Electronics Engineers Inc.
    Pages1741-1746
    Number of pages6
    ISBN (Electronic)9781509032051
    DOIs
    Publication statusPublished - 2017 Feb 7
    EventJoint 15th IEEE International Conference on Trust, Security and Privacy in Computing and Communications, 10th IEEE International Conference on Big Data Science and Engineering and 14th IEEE International Symposium on Parallel and Distributed Processing with Applications, IEEE TrustCom/BigDataSE/ISPA 2016 - Tianjin, China
    Duration: 2016 Aug 232016 Aug 26

    Other

    OtherJoint 15th IEEE International Conference on Trust, Security and Privacy in Computing and Communications, 10th IEEE International Conference on Big Data Science and Engineering and 14th IEEE International Symposium on Parallel and Distributed Processing with Applications, IEEE TrustCom/BigDataSE/ISPA 2016
    CountryChina
    CityTianjin
    Period16/8/2316/8/26

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    Keywords

    • Advertisement dissemination
    • Incentive mechanism
    • Privacy-preserving
    • Vehicular social network (VSN)

    ASJC Scopus subject areas

    • Computer Networks and Communications
    • Computer Science Applications
    • Hardware and Architecture
    • Information Systems
    • Safety, Risk, Reliability and Quality

    Cite this

    Xiao, P., Wang, Y., Jin, Q., & Ma, J. (2017). A privacy-preserving incentive scheme for advertisement dissemination in vehicular social networks. In Proceedings - 15th IEEE International Conference on Trust, Security and Privacy in Computing and Communications, 10th IEEE International Conference on Big Data Science and Engineering and 14th IEEE International Symposium on Parallel and Distributed Processing with Applications, IEEE TrustCom/BigDataSE/ISPA 2016 (pp. 1741-1746). [7847150] Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/TrustCom.2016.0267