A study on construction support for web sites using an affiliate program based on intellectual structuring and feature analysis

Norikatsu Saito, Masayuki Goto

Research output: Contribution to journalArticle

Abstract

Recently, the use of affiliate sites is recognized as a way of Internet business without incurring a huge initial cost. However, there is a problem that half of the persons who are managing the affiliate sites can be earning less than 1,000 yen a month. Because this problem obstructs the development of a continuous affiliate business, it should be overcome. If the knowledge of excellent managers who are earning high profits can be used and a highly efficient way is clarified, then it will be helpful to affiliate sites operated by novices. Many interview comments and suggestions by excellent managers can be found in journals. However, an affiliate site novice cannot make use of the knowledge of excellent affiliate site managers unless it is systematic and well known. In this paper, new methods to analyze the knowledge of excellent affiliate managers and features of excellent affiliate sites are proposed. The first proposal is a technique to construct a system structure based on the techniques of excellent affiliate managers, taken from the interviews printed in journals. The system constructed here shows a list of important key points and is a systematical representation of the knowledge of excellent affiliate site managers. The second proposal is a method to clarify the features of an individual affiliate site. To do this, the items to be checked items are listed. The methodology of a useful analysis to construct and manage affiliate sites is established applying these two viewpoints. Additionally, the effectiveness of the technique proposed in this paper is clarified by applying of our proposal to a set of excellent affiliate sites.

Original languageEnglish
Pages (from-to)145-154
Number of pages10
JournalJournal of Japan Industrial Management Association
Volume59
Issue number2
Publication statusPublished - 2008 Dec 1
Externally publishedYes

Keywords

  • Affiliate program
  • Investigation item for affiliate site
  • Person who has managed a web site using an affiliate program
  • Verification structure logic tree

ASJC Scopus subject areas

  • Strategy and Management
  • Management Science and Operations Research
  • Industrial and Manufacturing Engineering
  • Applied Mathematics

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