Abstract
The evolution of computer technology has successfully brought us the diversity and the polish of computers. As a result, the internet, which is the global network, has been established. It provides various types of information all over the world. The web page is likely to become a main stream of commercial use since everybody can easily make one. From those stand points, this paper discusses the effects of the web contents by the use of a proposed index of the web. Our model is based on the 'Marketing in hypermedia Computer-Mediated Environments (CMEs); conceptual foundations', studied by Donna L. Hoffman and Thomas P. Novak [1], Furthermore, experimental examples are given to show the effects on the usage of web pages. We made clear the following things: (1) as an evaluation of the web page, we presented a model of the user's interest towards the web page by comparing between the user's knowledge and skill of the contents of the web page and its operating system. (2) By using the model explained in (1), we expressed the effects of the proposed index of the web, which could be applied to advertising for some enterprises.
| Original language | English |
|---|---|
| Pages (from-to) | 62-70 |
| Number of pages | 9 |
| Journal | International Journal of Manufacturing Technology and Management |
| Volume | 5 |
| Issue number | 1-2 |
| Publication status | Published - 2003 Dec 1 |
| Externally published | Yes |
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Keywords
- Expertise factors
- User's operational factor
- Web pages
ASJC Scopus subject areas
- Computer Science Applications
- Strategy and Management
- Industrial and Manufacturing Engineering
- Information Systems and Management
- Electrical and Electronic Engineering
Cite this
A study on the effects of advertising through the internet. / Fujita, Hironori; Nakashima, Kenichi; Nose, Toyokazu; Kuriyama, Sennosuke; Kubo, Sadaya.
In: International Journal of Manufacturing Technology and Management, Vol. 5, No. 1-2, 01.12.2003, p. 62-70.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - A study on the effects of advertising through the internet
AU - Fujita, Hironori
AU - Nakashima, Kenichi
AU - Nose, Toyokazu
AU - Kuriyama, Sennosuke
AU - Kubo, Sadaya
PY - 2003/12/1
Y1 - 2003/12/1
N2 - The evolution of computer technology has successfully brought us the diversity and the polish of computers. As a result, the internet, which is the global network, has been established. It provides various types of information all over the world. The web page is likely to become a main stream of commercial use since everybody can easily make one. From those stand points, this paper discusses the effects of the web contents by the use of a proposed index of the web. Our model is based on the 'Marketing in hypermedia Computer-Mediated Environments (CMEs); conceptual foundations', studied by Donna L. Hoffman and Thomas P. Novak [1], Furthermore, experimental examples are given to show the effects on the usage of web pages. We made clear the following things: (1) as an evaluation of the web page, we presented a model of the user's interest towards the web page by comparing between the user's knowledge and skill of the contents of the web page and its operating system. (2) By using the model explained in (1), we expressed the effects of the proposed index of the web, which could be applied to advertising for some enterprises.
AB - The evolution of computer technology has successfully brought us the diversity and the polish of computers. As a result, the internet, which is the global network, has been established. It provides various types of information all over the world. The web page is likely to become a main stream of commercial use since everybody can easily make one. From those stand points, this paper discusses the effects of the web contents by the use of a proposed index of the web. Our model is based on the 'Marketing in hypermedia Computer-Mediated Environments (CMEs); conceptual foundations', studied by Donna L. Hoffman and Thomas P. Novak [1], Furthermore, experimental examples are given to show the effects on the usage of web pages. We made clear the following things: (1) as an evaluation of the web page, we presented a model of the user's interest towards the web page by comparing between the user's knowledge and skill of the contents of the web page and its operating system. (2) By using the model explained in (1), we expressed the effects of the proposed index of the web, which could be applied to advertising for some enterprises.
KW - Expertise factors
KW - User's operational factor
KW - Web pages
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M3 - Article
AN - SCOPUS:1342284854
VL - 5
SP - 62
EP - 70
JO - International Journal of Manufacturing Technology and Management
JF - International Journal of Manufacturing Technology and Management
SN - 1368-2148
IS - 1-2
ER -