A study on the effects of advertising through the internet

Hironori Fujita*, Kenichi Nakashima, Toyokazu Nose, Sennosuke Kuriyama, Sadaya Kubo

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


The evolution of computer technology has successfully brought us the diversity and the polish of computers. As a result, the internet, which is the global network, has been established. It provides various types of information all over the world. The web page is likely to become a main stream of commercial use since everybody can easily make one. From those stand points, this paper discusses the effects of the web contents by the use of a proposed index of the web. Our model is based on the 'Marketing in hypermedia Computer-Mediated Environments (CMEs); conceptual foundations', studied by Donna L. Hoffman and Thomas P. Novak [1], Furthermore, experimental examples are given to show the effects on the usage of web pages. We made clear the following things: (1) as an evaluation of the web page, we presented a model of the user's interest towards the web page by comparing between the user's knowledge and skill of the contents of the web page and its operating system. (2) By using the model explained in (1), we expressed the effects of the proposed index of the web, which could be applied to advertising for some enterprises.

Original languageEnglish
Pages (from-to)62-70
Number of pages9
JournalInternational Journal of Manufacturing Technology and Management
Issue number1-2
Publication statusPublished - 2003
Externally publishedYes


  • Expertise factors
  • User's operational factor
  • Web pages

ASJC Scopus subject areas

  • Computer Science Applications
  • Strategy and Management
  • Industrial and Manufacturing Engineering
  • Information Systems and Management
  • Electrical and Electronic Engineering


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