A study on yogurt consumption: A case of industry-academia collaboration in Fukushima and Tokyo

Kohei Mitsunami, Miwa Nakai

Research output: Contribution to journalArticle

Abstract

This paper proposes a new product development of yogurt project based on industry academia collaboration between Teikyo University and Tohoku Kyodo Milk Industry and discusses the possible economic impact of this project on the Tohoku region as well as the Tama area in Tokyo. We also introduce a preliminary survey to partially clarify the consumption patterns for yogurt among students at Teikyo University. The survey reveals that most of our respondents consume yogurt regularly. The stated reason for yogurt consumption is to enjoy yogurt as a dessert rather than as a health food. We also find that the most significant determinant factors for purchasing yogurt are taste, price, and quantity. Based on the data, respondents are willing to pay between 100 JPY and 145 JPY for yogurt. In response to these findings, we discuss some additional surveys that need to be conducted in the future.

Original languageEnglish
Pages (from-to)178-181
Number of pages4
JournalDrug discoveries & therapeutics
Volume12
Issue number3
DOIs
Publication statusPublished - 2018 Jan 1

Keywords

  • consumer analysis
  • industry-academia collaboration
  • Innovation

ASJC Scopus subject areas

  • Pharmacology, Toxicology and Pharmaceutics(all)
  • Pharmacology (medical)

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