### Abstract

The purpose of this paper is to propose the" Value Evaluation Method(VEM)" based on" Future-oriented thinking" to measure the" Value " for the products, which are designed through VE/VM activities, from the point of view in "Evolution Towards Increased Value " as a feature about VE/VM activities. In order to give customers (especially, high-end customers) highly-valued products, companies have to chase their "Ideal Final Result (IFR)". IFR means "Ultimate Value (UV)". Because of these factors, in this paper, we want to suggest the implication of "Value in VE/VM" be broadly interpreted. That is to say, "Required Functions (RFs=∑RF)" shown at numerator mean positive parameter ("Plus" direction is better) like speed of car, resolution image of camera and so on, which is called "Performance". At the other extreme, "Harmful Effects (HEs=IHE)" shown at denominator mean negative parameters ("Zero" direction is better) like weight, space, noise, cost and so on. Therefore, we developed the expression for Value Index (VI) as " VI = ∑RF /∑HE ". VEM to be built here is to measure the "Value of Products" rationally from the standpoint of "Future-oriented thinking" based on "S-curve analysis ". To begin with, I would like to introduce the features of the proposed VEM. The basic concept of VEM is based on "Analytic Hierarchy Process (AHP)". To put it concretely, it is devised to evaluate "Value" from various aspects corresponding to not only RFs (such as product design parameters) but also HEs (such as side effects with realization of functions). Based on the "Hierarchy Structure Diagrams (HSD)" showing the relationship between a series of RFs and HEs in an object product, VEM is able to measure its VI. In the latter half of this paper, I would like to consider the effectiveness of proposed VEM through one case example.

Original language | English |
---|---|

Title of host publication | SAVE Value Summit 2013 |

Pages | 276-311 |

Number of pages | 36 |

Publication status | Published - 2013 |

Event | 2013 SAVE International Value Summit - Arlington, VA Duration: 2013 Jun 24 → 2013 Jun 27 |

### Other

Other | 2013 SAVE International Value Summit |
---|---|

City | Arlington, VA |

Period | 13/6/24 → 13/6/27 |

### Fingerprint

### Keywords

- AHP
- Future-oriented thinking
- S-curve analysis
- Ultimate Value (UV)
- Value Evaluation Method

### ASJC Scopus subject areas

- Electrical and Electronic Engineering

### Cite this

*SAVE Value Summit 2013*(pp. 276-311)

**A Value Evaluation Method based on "S-curve analysis".** / Sawaguchi, Manabu.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

*SAVE Value Summit 2013.*pp. 276-311, 2013 SAVE International Value Summit, Arlington, VA, 13/6/24.

}

TY - GEN

T1 - A Value Evaluation Method based on "S-curve analysis"

AU - Sawaguchi, Manabu

PY - 2013

Y1 - 2013

N2 - The purpose of this paper is to propose the" Value Evaluation Method(VEM)" based on" Future-oriented thinking" to measure the" Value " for the products, which are designed through VE/VM activities, from the point of view in "Evolution Towards Increased Value " as a feature about VE/VM activities. In order to give customers (especially, high-end customers) highly-valued products, companies have to chase their "Ideal Final Result (IFR)". IFR means "Ultimate Value (UV)". Because of these factors, in this paper, we want to suggest the implication of "Value in VE/VM" be broadly interpreted. That is to say, "Required Functions (RFs=∑RF)" shown at numerator mean positive parameter ("Plus" direction is better) like speed of car, resolution image of camera and so on, which is called "Performance". At the other extreme, "Harmful Effects (HEs=IHE)" shown at denominator mean negative parameters ("Zero" direction is better) like weight, space, noise, cost and so on. Therefore, we developed the expression for Value Index (VI) as " VI = ∑RF /∑HE ". VEM to be built here is to measure the "Value of Products" rationally from the standpoint of "Future-oriented thinking" based on "S-curve analysis ". To begin with, I would like to introduce the features of the proposed VEM. The basic concept of VEM is based on "Analytic Hierarchy Process (AHP)". To put it concretely, it is devised to evaluate "Value" from various aspects corresponding to not only RFs (such as product design parameters) but also HEs (such as side effects with realization of functions). Based on the "Hierarchy Structure Diagrams (HSD)" showing the relationship between a series of RFs and HEs in an object product, VEM is able to measure its VI. In the latter half of this paper, I would like to consider the effectiveness of proposed VEM through one case example.

AB - The purpose of this paper is to propose the" Value Evaluation Method(VEM)" based on" Future-oriented thinking" to measure the" Value " for the products, which are designed through VE/VM activities, from the point of view in "Evolution Towards Increased Value " as a feature about VE/VM activities. In order to give customers (especially, high-end customers) highly-valued products, companies have to chase their "Ideal Final Result (IFR)". IFR means "Ultimate Value (UV)". Because of these factors, in this paper, we want to suggest the implication of "Value in VE/VM" be broadly interpreted. That is to say, "Required Functions (RFs=∑RF)" shown at numerator mean positive parameter ("Plus" direction is better) like speed of car, resolution image of camera and so on, which is called "Performance". At the other extreme, "Harmful Effects (HEs=IHE)" shown at denominator mean negative parameters ("Zero" direction is better) like weight, space, noise, cost and so on. Therefore, we developed the expression for Value Index (VI) as " VI = ∑RF /∑HE ". VEM to be built here is to measure the "Value of Products" rationally from the standpoint of "Future-oriented thinking" based on "S-curve analysis ". To begin with, I would like to introduce the features of the proposed VEM. The basic concept of VEM is based on "Analytic Hierarchy Process (AHP)". To put it concretely, it is devised to evaluate "Value" from various aspects corresponding to not only RFs (such as product design parameters) but also HEs (such as side effects with realization of functions). Based on the "Hierarchy Structure Diagrams (HSD)" showing the relationship between a series of RFs and HEs in an object product, VEM is able to measure its VI. In the latter half of this paper, I would like to consider the effectiveness of proposed VEM through one case example.

KW - AHP

KW - Future-oriented thinking

KW - S-curve analysis

KW - Ultimate Value (UV)

KW - Value Evaluation Method

UR - http://www.scopus.com/inward/record.url?scp=84888256806&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84888256806&partnerID=8YFLogxK

M3 - Conference contribution

AN - SCOPUS:84888256806

SN - 9781627489379

SP - 276

EP - 311

BT - SAVE Value Summit 2013

ER -