Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives

Tetsuo Yamabe, Vili Lehdonvirta, Hitoshi Ito, Hayuru Soma, Hiroaki Kimura, Tatsuo Nakajima

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    5 Citations (Scopus)

    Abstract

    In this paper, we further develop the idea of combining pervasive computing techniques with electronic payment systems to create activity-based micro-incentives. Economic incentives are an effective way to influence consumer behavior, and are used in e.g. marketing and resource coordination. Our approach allows marketers and regulators to induce consumers to perform particular actions in new application domains by attaching micro-prices to a wider range of behaviors. A key challenge is designing incentive mechanisms that result in desired behavior changes. We examine two basic incentive models. Based on the results of preliminary experiments, we discuss how economic incentives can affect consumer attitudes and lead to sustainable behavior changes.

    Original languageEnglish
    Title of host publicationLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
    Pages193-204
    Number of pages12
    Volume6137 LNCS
    DOIs
    Publication statusPublished - 2010
    Event5th International Conference on Persuasive Technology, PERSUASIVE 2010 - Copenhagen
    Duration: 2010 Jun 72010 Jun 10

    Publication series

    NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
    Volume6137 LNCS
    ISSN (Print)03029743
    ISSN (Electronic)16113349

    Other

    Other5th International Conference on Persuasive Technology, PERSUASIVE 2010
    CityCopenhagen
    Period10/6/710/6/10

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    Keywords

    • activity-based micro-pricing
    • economic incentives
    • micropayments
    • mobile payment
    • Persuasive technology
    • virtual currency

    ASJC Scopus subject areas

    • Computer Science(all)
    • Theoretical Computer Science

    Cite this

    Yamabe, T., Lehdonvirta, V., Ito, H., Soma, H., Kimura, H., & Nakajima, T. (2010). Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 6137 LNCS, pp. 193-204). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6137 LNCS). https://doi.org/10.1007/978-3-642-13226-1_20