Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives

Tetsuo Yamabe, Vili Lehdonvirta, Hitoshi Ito, Hayuru Soma, Hiroaki Kimura, Tatsuo Nakajima

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)

Abstract

In this paper, we further develop the idea of combining pervasive computing techniques with electronic payment systems to create activity-based micro-incentives. Economic incentives are an effective way to influence consumer behavior, and are used in e.g. marketing and resource coordination. Our approach allows marketers and regulators to induce consumers to perform particular actions in new application domains by attaching micro-prices to a wider range of behaviors. A key challenge is designing incentive mechanisms that result in desired behavior changes. We examine two basic incentive models. Based on the results of preliminary experiments, we discuss how economic incentives can affect consumer attitudes and lead to sustainable behavior changes.

Original languageEnglish
Title of host publicationPersuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings
Pages193-204
Number of pages12
DOIs
Publication statusPublished - 2010 Jul 21
Event5th International Conference on Persuasive Technology, PERSUASIVE 2010 - Copenhagen, Denmark
Duration: 2010 Jun 72010 Jun 10

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume6137 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference5th International Conference on Persuasive Technology, PERSUASIVE 2010
CountryDenmark
CityCopenhagen
Period10/6/710/6/10

Keywords

  • Persuasive technology
  • activity-based micro-pricing
  • economic incentives
  • micropayments
  • mobile payment
  • virtual currency

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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  • Cite this

    Yamabe, T., Lehdonvirta, V., Ito, H., Soma, H., Kimura, H., & Nakajima, T. (2010). Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives. In Persuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings (pp. 193-204). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6137 LNCS). https://doi.org/10.1007/978-3-642-13226-1_20