Advertising Education in Japan: Challenges in the Age of Globalization

Research output: Contribution to journalArticle

Abstract

The purpose of this commentary is to: illustrate the challenges that Japanese advertising education faces; find the possible causes for the difficulties faced; and consider potential solutions to overcome the challenges and prepare students for a fast-paced global workforce.

Original languageEnglish
JournalJournal of Advertising Education
DOIs
Publication statusAccepted/In press - 2019 Jan 1

Fingerprint

Marketing
Education
Japan
globalization
Students
cause
education
student
Globalization
Workforce

Keywords

  • advertising education
  • career development
  • curriculum
  • Japan

ASJC Scopus subject areas

  • Education
  • Communication
  • Marketing

Cite this

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title = "Advertising Education in Japan: Challenges in the Age of Globalization",
abstract = "The purpose of this commentary is to: illustrate the challenges that Japanese advertising education faces; find the possible causes for the difficulties faced; and consider potential solutions to overcome the challenges and prepare students for a fast-paced global workforce.",
keywords = "advertising education, career development, curriculum, Japan",
author = "Mariko Morimoto",
year = "2019",
month = "1",
day = "1",
doi = "10.1177/1098048219867450",
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