Advertising Education in Japan: Challenges in the Age of Globalization

Research output: Contribution to journalArticle

Abstract

The purpose of this commentary is to: illustrate the challenges that Japanese advertising education faces; find the possible causes for the difficulties faced; and consider potential solutions to overcome the challenges and prepare students for a fast-paced global workforce.

Original languageEnglish
JournalJournal of Advertising Education
DOIs
Publication statusAccepted/In press - 2019 Jan 1

Keywords

  • advertising education
  • career development
  • curriculum
  • Japan

ASJC Scopus subject areas

  • Education
  • Communication
  • Marketing

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