An international perspectiveon luxury brand and country-of-origin effect

Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli, Klaus Peter Wiedmann, Nadine Hennigs, Astrid Siebels, Priscilla Chan, Junji Tsuchiya, Samuel Rabino, Skorobogatykh Irina Ivanovna, Bart Weitz, Hyunjoo Oh, Rahul Singh

Research output: Contribution to journalArticle

47 Citations (Scopus)

Abstract

The effects of the country-of-origin (COO) upon consumer perceptions and purchase intentions remain of interest to marketing researchers. Our paper analyses the perception of the COO and of brands, and their influence on consumer perception and purchasing intention. A cross-national sample was set up in order to obtain a more complex understanding of how the COO concept operates in various countries across different product categories (convenience products, shopping goods and specialty/luxury products).

Original languageEnglish
Pages (from-to)323-337
Number of pages15
JournalJournal of Brand Management
Volume16
Issue number5-6
DOIs
Publication statusPublished - 2009 Mar

Fingerprint

Country of origin
Luxury brands
Country of origin effects
Consumer perceptions
Purchase intention
Shopping
Purchasing
Luxury
Cross-national
Product category
Marketing

Keywords

  • Consumer behaviour
  • Country-of-origin (COO)
  • Cross-cultural analysis
  • International
  • Luxury

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management

Cite this

Aiello, G., Donvito, R., Godey, B., Pederzoli, D., Wiedmann, K. P., Hennigs, N., ... Singh, R. (2009). An international perspectiveon luxury brand and country-of-origin effect. Journal of Brand Management, 16(5-6), 323-337. https://doi.org/10.1057/bm.2008.52

An international perspectiveon luxury brand and country-of-origin effect. / Aiello, Gaetano; Donvito, Raffaele; Godey, Bruno; Pederzoli, Daniele; Wiedmann, Klaus Peter; Hennigs, Nadine; Siebels, Astrid; Chan, Priscilla; Tsuchiya, Junji; Rabino, Samuel; Ivanovna, Skorobogatykh Irina; Weitz, Bart; Oh, Hyunjoo; Singh, Rahul.

In: Journal of Brand Management, Vol. 16, No. 5-6, 03.2009, p. 323-337.

Research output: Contribution to journalArticle

Aiello, G, Donvito, R, Godey, B, Pederzoli, D, Wiedmann, KP, Hennigs, N, Siebels, A, Chan, P, Tsuchiya, J, Rabino, S, Ivanovna, SI, Weitz, B, Oh, H & Singh, R 2009, 'An international perspectiveon luxury brand and country-of-origin effect', Journal of Brand Management, vol. 16, no. 5-6, pp. 323-337. https://doi.org/10.1057/bm.2008.52
Aiello G, Donvito R, Godey B, Pederzoli D, Wiedmann KP, Hennigs N et al. An international perspectiveon luxury brand and country-of-origin effect. Journal of Brand Management. 2009 Mar;16(5-6):323-337. https://doi.org/10.1057/bm.2008.52
Aiello, Gaetano ; Donvito, Raffaele ; Godey, Bruno ; Pederzoli, Daniele ; Wiedmann, Klaus Peter ; Hennigs, Nadine ; Siebels, Astrid ; Chan, Priscilla ; Tsuchiya, Junji ; Rabino, Samuel ; Ivanovna, Skorobogatykh Irina ; Weitz, Bart ; Oh, Hyunjoo ; Singh, Rahul. / An international perspectiveon luxury brand and country-of-origin effect. In: Journal of Brand Management. 2009 ; Vol. 16, No. 5-6. pp. 323-337.
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