An international perspectiveon luxury brand and country-of-origin effect

Gaetano Aiello, Raffaele Donvito, Bruno Godey*, Daniele Pederzoli, Klaus Peter Wiedmann, Nadine Hennigs, Astrid Siebels, Priscilla Chan, Junji Tsuchiya, Samuel Rabino, Irina Ivanovna Skorobogatykh, Bart Weitz, Hyunjoo Oh, Rahul Singh

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

56 Citations (Scopus)

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Business & Economics