Analysis of willingness to pay in guaranteed multiple-priority service

Kyoko Yamori, Hironori Ito, Yoshiaki Tanaka

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    3 Citations (Scopus)

    Abstract

    Differentiated services, which have multiple classes using priority control, have recently been introduced. Various issues need to be addressed when providing multiple-priority, such as what sort of quality should be guaranteed, and what kind of pricing should be applied to the service. In this paper, the quantitative relation between the guaranteed bandwidth and Willingness to pay (WTP) is shown by the questionnaire survey. We also did a factor analysis using regression and Quantification Method I to identify the factors that affect WTP. We identified that the main factors that affect the potential WTP are the number of usage days per week and over-midnight usage. And we also showed that the main factors that affect the sensitivity of the increase in WTP are the bandwidth at response time and the usage duration per day.

    Original languageEnglish
    Title of host publicationIEEE Region 10 Annual International Conference, Proceedings/TENCON
    VolumeC
    Publication statusPublished - 2004
    EventIEEE TENCON 2004 - 2004 IEEE Region 10 Conference: Analog and Digital Techniques in Electrical Engineering - Chiang Mai
    Duration: 2004 Nov 212004 Nov 24

    Other

    OtherIEEE TENCON 2004 - 2004 IEEE Region 10 Conference: Analog and Digital Techniques in Electrical Engineering
    CityChiang Mai
    Period04/11/2104/11/24

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    ASJC Scopus subject areas

    • Engineering(all)

    Cite this

    Yamori, K., Ito, H., & Tanaka, Y. (2004). Analysis of willingness to pay in guaranteed multiple-priority service. In IEEE Region 10 Annual International Conference, Proceedings/TENCON (Vol. C)