Antecedents and performance implications of channel integration in foreign markets

Preet S. Aulakh, Masaaki Kotabe

Research output: Contribution to journalArticlepeer-review

220 Citations (Scopus)

Abstract

This study enhances our understanding of channel integration in foreign markets on two fronts. First, the eclectic approach to foreign entry mode, proposed by Hill, Hwang and Kim [1990] and Kim and Hwang [1992], is used to examine transaction-specific, organizational capability and strategic factors that influence channel choices in foreign markets. Empirical results based on survey of U.S. firms support the combined relevance of these factors in predicting the degree of channel integration. Second, the study empirically examines the performance consequences of channel integration. The results suggest that, although the degree of channel integration does not have a direct influence on channel performance, a contingency model based on the fit between the contextual factors and the actual channel choice is significantly related to performance in foreign markets.

Original languageEnglish
Pages (from-to)145-175
Number of pages31
JournalJournal of International Business Studies
Volume28
Issue number1
DOIs
Publication statusPublished - 1997 Mar
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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