Applying pervasive technologies to create economic incentives that alter consumer behavior

Tetsuo Yamabe, Vili Lehdonvirtat, Hitoshi Ito, Hayuru Soma, Hiroaki Kimura, Tatsuo Nakajima

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    21 Citations (Scopus)

    Abstract

    Economie incentives are a powerful way of shaping consumer behavior towards more commercially efficient and environmentally sustainable patterns. In this paper, we explore the idea of combining pervasive computing techniques with electronic payment systems to create activity-based microincentives. Users who consume additional resources by e.g., occupying an air-conditioned space instead of a normal space are levied additional micro-payments. In an alternative approach, consumers who choose to save resources are rewarded with micro-rebates off the price of a service. As a result, the cost of using a service corresponds more closely with the resources used, leading market mechanisms to allocate resources efficiently. A key challenge is designing incentive mechanisms that alter consumer behavior in the desired fashion. We introduce four incentive models, and present evaluation results suggesting that consumers make different decisions depending on which model is used.

    Original languageEnglish
    Title of host publicationACM International Conference Proceeding Series
    Pages175-184
    Number of pages10
    DOIs
    Publication statusPublished - 2009
    Event11th ACM International Conference on Ubiquitous Computing, UbiComp'09 - Orlando, FL
    Duration: 2009 Sep 302009 Oct 3

    Other

    Other11th ACM International Conference on Ubiquitous Computing, UbiComp'09
    CityOrlando, FL
    Period09/9/3009/10/3

    Fingerprint

    Consumer behavior
    Economics
    Ubiquitous computing
    Air
    Costs

    Keywords

    • Activity-based micro-pricing
    • Economic incentives
    • Micropayments
    • Mobile payment
    • Persuasive technology
    • Virtual currency

    ASJC Scopus subject areas

    • Human-Computer Interaction
    • Computer Networks and Communications
    • Computer Vision and Pattern Recognition
    • Software

    Cite this

    Yamabe, T., Lehdonvirtat, V., Ito, H., Soma, H., Kimura, H., & Nakajima, T. (2009). Applying pervasive technologies to create economic incentives that alter consumer behavior. In ACM International Conference Proceeding Series (pp. 175-184) https://doi.org/10.1145/1620545.1620572

    Applying pervasive technologies to create economic incentives that alter consumer behavior. / Yamabe, Tetsuo; Lehdonvirtat, Vili; Ito, Hitoshi; Soma, Hayuru; Kimura, Hiroaki; Nakajima, Tatsuo.

    ACM International Conference Proceeding Series. 2009. p. 175-184.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Yamabe, T, Lehdonvirtat, V, Ito, H, Soma, H, Kimura, H & Nakajima, T 2009, Applying pervasive technologies to create economic incentives that alter consumer behavior. in ACM International Conference Proceeding Series. pp. 175-184, 11th ACM International Conference on Ubiquitous Computing, UbiComp'09, Orlando, FL, 09/9/30. https://doi.org/10.1145/1620545.1620572
    Yamabe T, Lehdonvirtat V, Ito H, Soma H, Kimura H, Nakajima T. Applying pervasive technologies to create economic incentives that alter consumer behavior. In ACM International Conference Proceeding Series. 2009. p. 175-184 https://doi.org/10.1145/1620545.1620572
    Yamabe, Tetsuo ; Lehdonvirtat, Vili ; Ito, Hitoshi ; Soma, Hayuru ; Kimura, Hiroaki ; Nakajima, Tatsuo. / Applying pervasive technologies to create economic incentives that alter consumer behavior. ACM International Conference Proceeding Series. 2009. pp. 175-184
    @inproceedings{ac3ebac9a3104d049f05929eacdb01ac,
    title = "Applying pervasive technologies to create economic incentives that alter consumer behavior",
    abstract = "Economie incentives are a powerful way of shaping consumer behavior towards more commercially efficient and environmentally sustainable patterns. In this paper, we explore the idea of combining pervasive computing techniques with electronic payment systems to create activity-based microincentives. Users who consume additional resources by e.g., occupying an air-conditioned space instead of a normal space are levied additional micro-payments. In an alternative approach, consumers who choose to save resources are rewarded with micro-rebates off the price of a service. As a result, the cost of using a service corresponds more closely with the resources used, leading market mechanisms to allocate resources efficiently. A key challenge is designing incentive mechanisms that alter consumer behavior in the desired fashion. We introduce four incentive models, and present evaluation results suggesting that consumers make different decisions depending on which model is used.",
    keywords = "Activity-based micro-pricing, Economic incentives, Micropayments, Mobile payment, Persuasive technology, Virtual currency",
    author = "Tetsuo Yamabe and Vili Lehdonvirtat and Hitoshi Ito and Hayuru Soma and Hiroaki Kimura and Tatsuo Nakajima",
    year = "2009",
    doi = "10.1145/1620545.1620572",
    language = "English",
    isbn = "9781605584317",
    pages = "175--184",
    booktitle = "ACM International Conference Proceeding Series",

    }

    TY - GEN

    T1 - Applying pervasive technologies to create economic incentives that alter consumer behavior

    AU - Yamabe, Tetsuo

    AU - Lehdonvirtat, Vili

    AU - Ito, Hitoshi

    AU - Soma, Hayuru

    AU - Kimura, Hiroaki

    AU - Nakajima, Tatsuo

    PY - 2009

    Y1 - 2009

    N2 - Economie incentives are a powerful way of shaping consumer behavior towards more commercially efficient and environmentally sustainable patterns. In this paper, we explore the idea of combining pervasive computing techniques with electronic payment systems to create activity-based microincentives. Users who consume additional resources by e.g., occupying an air-conditioned space instead of a normal space are levied additional micro-payments. In an alternative approach, consumers who choose to save resources are rewarded with micro-rebates off the price of a service. As a result, the cost of using a service corresponds more closely with the resources used, leading market mechanisms to allocate resources efficiently. A key challenge is designing incentive mechanisms that alter consumer behavior in the desired fashion. We introduce four incentive models, and present evaluation results suggesting that consumers make different decisions depending on which model is used.

    AB - Economie incentives are a powerful way of shaping consumer behavior towards more commercially efficient and environmentally sustainable patterns. In this paper, we explore the idea of combining pervasive computing techniques with electronic payment systems to create activity-based microincentives. Users who consume additional resources by e.g., occupying an air-conditioned space instead of a normal space are levied additional micro-payments. In an alternative approach, consumers who choose to save resources are rewarded with micro-rebates off the price of a service. As a result, the cost of using a service corresponds more closely with the resources used, leading market mechanisms to allocate resources efficiently. A key challenge is designing incentive mechanisms that alter consumer behavior in the desired fashion. We introduce four incentive models, and present evaluation results suggesting that consumers make different decisions depending on which model is used.

    KW - Activity-based micro-pricing

    KW - Economic incentives

    KW - Micropayments

    KW - Mobile payment

    KW - Persuasive technology

    KW - Virtual currency

    UR - http://www.scopus.com/inward/record.url?scp=77953963597&partnerID=8YFLogxK

    UR - http://www.scopus.com/inward/citedby.url?scp=77953963597&partnerID=8YFLogxK

    U2 - 10.1145/1620545.1620572

    DO - 10.1145/1620545.1620572

    M3 - Conference contribution

    SN - 9781605584317

    SP - 175

    EP - 184

    BT - ACM International Conference Proceeding Series

    ER -