Associations between color and shape in Japanese observers

Na Chen; Kanji Tanaka; Daisuke Matsuyoshi; Katsumi Watanabe

doi:10.1037/a0038056

Associations between color and shape in Japanese observers

Na Chen, Kanji Tanaka, Daisuke Matsuyoshi, Katsumi Watanabe

Research output: Contribution to journal › Article

7 Citations (Scopus)

Abstract

Albertazzi et al. (2013) showed naturally biased associations between geometric shapes and colors in Italian participants, suggesting that the "warmth" and "lightness" of color might account for the color-shape associations. In the present study, we replicated the previous study in Japanese participants to examine whether color-shape associations were unlikely influenced by differences between languages and cultures. Results showed that Japanese participants associated shapes with specific colors, and these color-shape associations, by and large, were consistent with those in the previous literature. In addition, correspondence analysis indicated that most of the color-shape associations could be interpreted by congruent "warmth" perception for colors and shapes. Therefore, semantic associations between visual features of color and shape might lead to the color-shape associations.

Original language	English
Pages (from-to)	101-110
Number of pages	10
Journal	Psychology of Aesthetics, Creativity, and the Arts
Volume	9
Issue number	1
DOIs	https://doi.org/10.1037/a0038056
Publication status	Published - 2015 Feb 1
Externally published	Yes

Keywords

Color
Color-shape association
Geometric shape
Semantic information

ASJC Scopus subject areas

Applied Psychology
Developmental and Educational Psychology
Visual Arts and Performing Arts

Access to Document

10.1037/a0038056

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Chen, N., Tanaka, K., Matsuyoshi, D., & Watanabe, K. (2015). Associations between color and shape in Japanese observers. Psychology of Aesthetics, Creativity, and the Arts, 9(1), 101-110. https://doi.org/10.1037/a0038056

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