Audience studies

A Japanese perspective

Toshie Takahashi

Research output: Book/ReportBook

10 Citations (Scopus)

Abstract

This book theorizes the role of media and ICT in today's media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion. Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world's most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies. A significant contribution to the 'internationalisation' of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement; (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment; and (3) the role of media and ICT in the process of self-creation. The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective.

Original languageEnglish
PublisherRoutledge Taylor & Francis Group
Number of pages234
ISBN (Print)0203871987, 9780203871980
DOIs
Publication statusPublished - 2009 Aug 5
Externally publishedYes

Fingerprint

globalization
universalism
internationalization
ethnography
new media
social change
agglomeration area
social science
information technology
Society

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Takahashi, T. (2009). Audience studies: A Japanese perspective. Routledge Taylor & Francis Group. https://doi.org/10.4324/9780203871980

Audience studies : A Japanese perspective. / Takahashi, Toshie.

Routledge Taylor & Francis Group, 2009. 234 p.

Research output: Book/ReportBook

Takahashi, T 2009, Audience studies: A Japanese perspective. Routledge Taylor & Francis Group. https://doi.org/10.4324/9780203871980
Takahashi T. Audience studies: A Japanese perspective. Routledge Taylor & Francis Group, 2009. 234 p. https://doi.org/10.4324/9780203871980
Takahashi, Toshie. / Audience studies : A Japanese perspective. Routledge Taylor & Francis Group, 2009. 234 p.
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