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Brand and country-of-origin effect on consumers' decision to purchase luxury products
Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Priscilla Chan, Hyunjoo Oh, Rahul Singh, Irina I. Skorobogatykh, Junji Tsuchiya, Bart Weitz
Research output: Contribution to journal › Article › peer-review
117
Citations
(Scopus)