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Brand and country-of-origin effect on consumers' decision to purchase luxury products
Bruno Godey*, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Priscilla Chan, Hyunjoo Oh, Rahul Singh, Irina I. Skorobogatykh, Junji Tsuchiya, Bart Weitz
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
148
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(Scopus)