Brand and country-of-origin effect on consumers' decision to purchase luxury products

Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Priscilla Chan, Hyunjoo Oh, Rahul Singh, Irina I. Skorobogatykh, Junji Tsuchiya, Bart Weitz

Research output: Contribution to journalArticlepeer-review

117 Citations (Scopus)

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Business & Economics