Brand and country-of-origin effect on consumers' decision to purchase luxury products

Bruno Godey*, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Priscilla Chan, Hyunjoo Oh, Rahul Singh, Irina I. Skorobogatykh, Junji Tsuchiya, Bart Weitz

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

156 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Brand and country-of-origin effect on consumers' decision to purchase luxury products'. Together they form a unique fingerprint.

Business & Economics