Case study of building customer experience and technology management at thetraditional company "shoyeido"

Takao Someya, Shin'Ya Nagasawa

Research output: Contribution to journalArticle

1 Citation (Scopus)


This study aims to analyze factors necessary for stable growth oftraditional company. Based on Shoyeido's case, this study conducts analyses fromthe perspective of building customer experience, and also examinestechnological management. For this purpose, we investigated the product ofShoyeido and carried out an interview with President Masataka Rata. Shoyeido'scase seems to validate the following two hypotheses of this study. I:Traditional companies offer not only products but also added value called"customer experience" II: Traditional companies conduct technologymanagement based on core technologies. It is indicated that general companieswithout long histories have the potential for steady growth by incorporatingthese factors. ICIC International

Original languageEnglish
Pages (from-to)499-504
Number of pages6
JournalICIC Express Letters
Issue number2
Publication statusPublished - 2010 Apr 1



  • Customer experience
  • Shoyeido
  • Technology management
  • Traditional company

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science(all)

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