Cause and Effect of Design Features and Brand Value: Consumer Interpretation of Design and Value of Long- and Short-Term Products

Kana Sugimoto, Shin'ya Nagasawa

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

Recent consumer trends of high demand for sustainability requires companies to have long-lasting and high value product-development strategies. Some researchers define these products as iconic, others as core. This study aims to illustrate the practical implications of effective long-term, product-design development, and management methods. We employ both qualitative and quantitative analyses and conduct a cause-and-effect analysis of the design features and brand images of long-lasting products of luxury brands with an emphasis on timeless design, high profitability, and recognition. The results show consumer priority when they recognize an iconic product as long-lasting and high value. Our analyses show the need for strategic, long-term product management to establish strong brand identity, and the importance of balancing physical characteristics based on invisible aspects.

Original languageEnglish
Pages (from-to)S4213-S4226
JournalDesign Journal
Volume20
Issue numbersup1
DOIs
Publication statusPublished - 2017 Jul 28

Keywords

  • Brand value
  • Design management
  • Design strategy
  • Long-term product

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Computer Graphics and Computer-Aided Design

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