Color-Shape Association in Chinese People

Na Chen, Xiaofeng Jiang, Katsumi Watanabe

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Previous studies showed that non-synesthetic Japanese individuals systematically associate certain shapes with particular colors (i.e., circle-red, triangle-yellow, and square-blue). Those color-shape associations could be explained by semantic sensory correspondence between color and shape dimensions. In the present study, we examined whether neuro-Typical Chinese individuals establish some color-shape associations, specifically, we compared color-shape associations from two different age groups with primary school children and adults to examine the age effect on color-shape associations. At last, we compared Chinese and Japanese individuals' color-shape associations. Results showed that Chinese people established certain color-shape associations, and there was little difference between the two age groups. Moreover, Chinese color-shape associations shared a similar pattern with Japanese. Those results suggested that color-shape associations might emerge at a young age and could be immune to cultural background.

Original languageEnglish
Title of host publication2019 11th International Conference on Knowledge and Smart Technology, KST 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages209-212
Number of pages4
ISBN (Electronic)9781538675120
DOIs
Publication statusPublished - 2019 Apr 10
Event11th International Conference on Knowledge and Smart Technology, KST 2019 - Chonburi, Thailand
Duration: 2019 Jan 232019 Jan 26

Publication series

Name2019 11th International Conference on Knowledge and Smart Technology, KST 2019

Conference

Conference11th International Conference on Knowledge and Smart Technology, KST 2019
CountryThailand
CityChonburi
Period19/1/2319/1/26

Keywords

  • age effect
  • color-shape association
  • culture effect

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications

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  • Cite this

    Chen, N., Jiang, X., & Watanabe, K. (2019). Color-Shape Association in Chinese People. In 2019 11th International Conference on Knowledge and Smart Technology, KST 2019 (pp. 209-212). [8687799] (2019 11th International Conference on Knowledge and Smart Technology, KST 2019). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/KST.2019.8687799