Consumer and service characteristic segmentations in services marketing using a biologically systematic computational method

Ikno Kim, Junzo Watada

    Research output: Contribution to journalArticle

    1 Citation (Scopus)

    Abstract

    In the field of services marketing, consumers can be segmented into separate subgroups with homogeneous service requirements in the process of consumer market segmentation. In this process, a computable number of consumers and the services that they can select are not difficult to handle. However, when there is a large consumer base and the services that the consumers can select have multiple shared and distinct characteristics, measurement and segmentation in polynomial time are extremely difficult. Therefore, in this paper, we propose a biologically systematic computational method that would be appropriate for the segmentation of consumer and service characteristics. We also demonstrate the application of this biologically systematic computational method to a services marketing problem model.

    Original languageEnglish
    Article number6615974
    Pages (from-to)1227-1235
    Number of pages9
    JournalIEEE Systems Journal
    Volume8
    Issue number4
    DOIs
    Publication statusPublished - 2014 Dec 1

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    Keywords

    • Applied fuzzy method
    • biologically systematic computational method
    • consumer market segmentation
    • services marketing
    • similarity subset

    ASJC Scopus subject areas

    • Control and Systems Engineering
    • Electrical and Electronic Engineering

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