Contemporary Research Trends in International Marketing: The 2000s

Masaaki Kotabe*, Crystal X. Jiang

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Future of Global Business
Subtitle of host publicationA Reader
PublisherTaylor and Francis
Pages119-192
Number of pages74
ISBN (Electronic)9780203878132
ISBN (Print)9780415800938
Publication statusPublished - 2011 May 27
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this