Creating customer experience by emotional design

Yusuke Irisawa, Shinya Nagasawa

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This study aims to analyze the relation among the theory of customer experience which Bernd H. Schmitt insist, the information process of Kansei in Kansei engineering and the theory of emotional design which Donald A. Norman do. Also, we have examined its relation to build customer experience using the information process of Kansei and emotional design, based on three case studies.

Original languageEnglish
Title of host publicationDS 66-2: Proceedings of the 1st International Conference on Design Creativity, ICDC 2010
Publication statusPublished - 2010
Event1st International Conference on Design Creativity, ICDC 2010 - Kobe
Duration: 2010 Nov 292010 Dec 1

Other

Other1st International Conference on Design Creativity, ICDC 2010
CityKobe
Period10/11/2910/12/1

Keywords

  • Customer experience
  • Customer experiential design
  • Design process
  • Kansei
  • Product design

ASJC Scopus subject areas

  • Industrial and Manufacturing Engineering

Cite this

Irisawa, Y., & Nagasawa, S. (2010). Creating customer experience by emotional design. In DS 66-2: Proceedings of the 1st International Conference on Design Creativity, ICDC 2010