Abstract
This article reflects on the position of the game of cricket in the development of sport as an emergent feature of 21st-century capitalist consumer culture. Its focus is on the International Cricket Council Cricket World Cup West Indies 2007 (CWC 2007). It suggests that detailed analysis of sports megaevents, such as the cricket and association football World Cup competitions and the Summer Olympics, enables consideration of several overlapping and intersecting issues of contemporary social scientific interest. Consideration of the CWC 2007 staged in the Caribbean reveals several of the underlying tensions that emerge when a sports megaevent is staged outside the advanced urban centers of the northern hemisphere, exposes the relations that continue to operate between international sports organizations and local organizing committees, and provides the chance to reflect on the role of the media in the culture of consumption that surrounds such events. The article aims to show the importance of approaching the study of sport and sports megaevents in consumer culture with emphasis placed on the production of consumption as much as on the meanings or pleasures of consumption.
| Original language | English |
|---|---|
| Pages (from-to) | 1549-1568 |
| Number of pages | 20 |
| Journal | American Behavioral Scientist |
| Volume | 53 |
| Issue number | 10 |
| DOIs | |
| Publication status | Published - 2010 Jun 1 |
| Externally published | Yes |
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Keywords
- Consumer culture
- Cricket
- Cricket World Cup
- Globalization
- Megaevent
ASJC Scopus subject areas
- Social Psychology
- Cultural Studies
- Education
- Sociology and Political Science
- Social Sciences(all)
Cite this
Cricket in consumer culture : Notes on the 2007 cricket world cup. / Horne, John D.
In: American Behavioral Scientist, Vol. 53, No. 10, 01.06.2010, p. 1549-1568.Research output: Contribution to journal › Article
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TY - JOUR
T1 - Cricket in consumer culture
T2 - Notes on the 2007 cricket world cup
AU - Horne, John D.
PY - 2010/6/1
Y1 - 2010/6/1
N2 - This article reflects on the position of the game of cricket in the development of sport as an emergent feature of 21st-century capitalist consumer culture. Its focus is on the International Cricket Council Cricket World Cup West Indies 2007 (CWC 2007). It suggests that detailed analysis of sports megaevents, such as the cricket and association football World Cup competitions and the Summer Olympics, enables consideration of several overlapping and intersecting issues of contemporary social scientific interest. Consideration of the CWC 2007 staged in the Caribbean reveals several of the underlying tensions that emerge when a sports megaevent is staged outside the advanced urban centers of the northern hemisphere, exposes the relations that continue to operate between international sports organizations and local organizing committees, and provides the chance to reflect on the role of the media in the culture of consumption that surrounds such events. The article aims to show the importance of approaching the study of sport and sports megaevents in consumer culture with emphasis placed on the production of consumption as much as on the meanings or pleasures of consumption.
AB - This article reflects on the position of the game of cricket in the development of sport as an emergent feature of 21st-century capitalist consumer culture. Its focus is on the International Cricket Council Cricket World Cup West Indies 2007 (CWC 2007). It suggests that detailed analysis of sports megaevents, such as the cricket and association football World Cup competitions and the Summer Olympics, enables consideration of several overlapping and intersecting issues of contemporary social scientific interest. Consideration of the CWC 2007 staged in the Caribbean reveals several of the underlying tensions that emerge when a sports megaevent is staged outside the advanced urban centers of the northern hemisphere, exposes the relations that continue to operate between international sports organizations and local organizing committees, and provides the chance to reflect on the role of the media in the culture of consumption that surrounds such events. The article aims to show the importance of approaching the study of sport and sports megaevents in consumer culture with emphasis placed on the production of consumption as much as on the meanings or pleasures of consumption.
KW - Consumer culture
KW - Cricket
KW - Cricket World Cup
KW - Globalization
KW - Megaevent
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U2 - 10.1177/0002764210368084
DO - 10.1177/0002764210368084
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AN - SCOPUS:77952221483
VL - 53
SP - 1549
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JO - American Behavioral Scientist
JF - American Behavioral Scientist
SN - 0002-7642
IS - 10
ER -