Customer satisfaction for visitors to CBD

Hirotaka Koike, Akinori Morimoto, Tomohiko Kawano

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Recently, the declines of central business district (CBD) have become serious problems in many local cities in Japan. One of the main causes of this decline is the progress of motorization, which resulted in the sprawl of residential areas in suburbs and the proliferation of suburban shopping centers and malls. The purpose of this study is to understand the effect of transportation mode on the satisfaction level of customers who visited CBD. Recently the City of Utsunomiya conducted an extensive customer satisfaction survey (CS survey). As the result of this study, it was found that improvement of pedestrian space is necessary because pedestrian's customer satisfaction level is high. In addition, it becomes clear that it is necessary to provide alternative access modes to automobile users, such as public transport and bicycles.

Original languageEnglish
Title of host publicationProceedings of the Conference on Traffic and Transportation Studies, ICTTS
EditorsB. Mao, Z. Tian, Q. Sun
Pages726-734
Number of pages9
Volume4
Publication statusPublished - 2004
Externally publishedYes
EventTraffic and Transportation Studies - Proceedings of the Fourth International Conference on Traffic and Transportation Studies - Dalian
Duration: 2004 Aug 22004 Aug 4

Other

OtherTraffic and Transportation Studies - Proceedings of the Fourth International Conference on Traffic and Transportation Studies
CityDalian
Period04/8/204/8/4

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Keywords

  • Customer satisfaction
  • Revitalization of CBD
  • Transport modal choice

ASJC Scopus subject areas

  • Engineering(all)

Cite this

Koike, H., Morimoto, A., & Kawano, T. (2004). Customer satisfaction for visitors to CBD. In B. Mao, Z. Tian, & Q. Sun (Eds.), Proceedings of the Conference on Traffic and Transportation Studies, ICTTS (Vol. 4, pp. 726-734)