Customer satisfaction for visitors to CBD

Hirotaka Koike, Akinori Morimoto, Tomohiko Kawano

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Recently, the declines of central business district (CBD) have become serious problems in many local cities in Japan. One of the main causes of this decline is the progress of motorization, which resulted in the sprawl of residential areas in suburbs and the proliferation of suburban shopping centers and malls. The purpose of this study is to understand the effect of transportation mode on the satisfaction level of customers who visited CBD. Recently the City of Utsunomiya conducted an extensive customer satisfaction survey (CS survey). As the result of this study, it was found that improvement of pedestrian space is necessary because pedestrian's customer satisfaction level is high. In addition, it becomes clear that it is necessary to provide alternative access modes to automobile users, such as public transport and bicycles.

Original languageEnglish
Title of host publicationTraffic and Transportation Studies - Proceedings of the Fourth International Conference on Traffic and Transportation Studies
EditorsB. Mao, Z. Tian, Q. Sun
Pages726-734
Number of pages9
Publication statusPublished - 2004 Nov 30
EventTraffic and Transportation Studies - Proceedings of the Fourth International Conference on Traffic and Transportation Studies - Dalian, China
Duration: 2004 Aug 22004 Aug 4

Publication series

NameProceedings of the Conference on Traffic and Transportation Studies, ICTTS
Volume4

Conference

ConferenceTraffic and Transportation Studies - Proceedings of the Fourth International Conference on Traffic and Transportation Studies
CountryChina
CityDalian
Period04/8/204/8/4

Keywords

  • Customer satisfaction
  • Revitalization of CBD
  • Transport modal choice

ASJC Scopus subject areas

  • Mechanical Engineering

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  • Cite this

    Koike, H., Morimoto, A., & Kawano, T. (2004). Customer satisfaction for visitors to CBD. In B. Mao, Z. Tian, & Q. Sun (Eds.), Traffic and Transportation Studies - Proceedings of the Fourth International Conference on Traffic and Transportation Studies (pp. 726-734). (Proceedings of the Conference on Traffic and Transportation Studies, ICTTS; Vol. 4).