TY - GEN
T1 - Designing human behavior through social influence in mobile crowdsourcing with micro-communities
AU - Sakamoto, Mizuki
AU - Gushima, Kota
AU - Alexandrova, Todorka
AU - Nakajima, Tatsuo
PY - 2017
Y1 - 2017
N2 - This paper proposes a new mobile social media infrastructure for motivating collective people to participate in flourishing our society. For motivating them, designing human behavior through social influence within communities is one of the most important issues to make their lifestyle better, but it is not easy to promote the entire collective people’s activities towards achieving a common goal. Our proposal is to use a layered approach where an entire community consists of many micro-communities; if each independent community is encouraged to contribute to its society, the entire community will be finally motivated to achieve a flourishing society. Our approach adopts a virtual currency and a crowdfunding concept to encourage members in a micro-community; we analyze the effect of social influence on human behavior from the experiment-based analysis. The analysis shows that the proposed approach might work well within a community of well-known people. We finally suggest a possible solution to overcome potential limitations as a future direction.
AB - This paper proposes a new mobile social media infrastructure for motivating collective people to participate in flourishing our society. For motivating them, designing human behavior through social influence within communities is one of the most important issues to make their lifestyle better, but it is not easy to promote the entire collective people’s activities towards achieving a common goal. Our proposal is to use a layered approach where an entire community consists of many micro-communities; if each independent community is encouraged to contribute to its society, the entire community will be finally motivated to achieve a flourishing society. Our approach adopts a virtual currency and a crowdfunding concept to encourage members in a micro-community; we analyze the effect of social influence on human behavior from the experiment-based analysis. The analysis shows that the proposed approach might work well within a community of well-known people. We finally suggest a possible solution to overcome potential limitations as a future direction.
KW - Human behavior
KW - Micro-level crowdfunding
KW - Mobile crowdsourcing
KW - Social influence
UR - http://www.scopus.com/inward/record.url?scp=85028475522&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85028475522&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-64248-2_14
DO - 10.1007/978-3-319-64248-2_14
M3 - Conference contribution
AN - SCOPUS:85028475522
SN - 9783319642475
VL - 10441 LNCS
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 189
EP - 205
BT - Electronic Government and the Information Systems Perspective - 6th International Conference, EGOVIS 2017, Proceedings
PB - Springer Verlag
T2 - 6th International Conference on Electronic Government and the Information Systems Perspective, EGOVIS 2017
Y2 - 28 August 2017 through 31 August 2017
ER -