This paper proposes a new mobile social media infrastructure for motivating collective people to participate in flourishing our society. For motivating them, designing human behavior through social influence within communities is one of the most important issues to make their lifestyle better, but it is not easy to promote the entire collective people’s activities towards achieving a common goal. Our proposal is to use a layered approach where an entire community consists of many micro-communities; if each independent community is encouraged to contribute to its society, the entire community will be finally motivated to achieve a flourishing society. Our approach adopts a virtual currency and a crowdfunding concept to encourage members in a micro-community; we analyze the effect of social influence on human behavior from the experiment-based analysis. The analysis shows that the proposed approach might work well within a community of well-known people. We finally suggest a possible solution to overcome potential limitations as a future direction.