Designing human behavior through social influence in mobile crowdsourcing with micro-communities

Mizuki Sakamoto, Kota Gushima, Todorka Alexandrova, Tatsuo Nakajima

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    This paper proposes a new mobile social media infrastructure for motivating collective people to participate in flourishing our society. For motivating them, designing human behavior through social influence within communities is one of the most important issues to make their lifestyle better, but it is not easy to promote the entire collective people’s activities towards achieving a common goal. Our proposal is to use a layered approach where an entire community consists of many micro-communities; if each independent community is encouraged to contribute to its society, the entire community will be finally motivated to achieve a flourishing society. Our approach adopts a virtual currency and a crowdfunding concept to encourage members in a micro-community; we analyze the effect of social influence on human behavior from the experiment-based analysis. The analysis shows that the proposed approach might work well within a community of well-known people. We finally suggest a possible solution to overcome potential limitations as a future direction.

    Original languageEnglish
    Title of host publicationElectronic Government and the Information Systems Perspective - 6th International Conference, EGOVIS 2017, Proceedings
    PublisherSpringer Verlag
    Pages189-205
    Number of pages17
    Volume10441 LNCS
    ISBN (Print)9783319642475
    DOIs
    Publication statusPublished - 2017
    Event6th International Conference on Electronic Government and the Information Systems Perspective, EGOVIS 2017 - Lyon, France
    Duration: 2017 Aug 282017 Aug 31

    Publication series

    NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
    Volume10441 LNCS
    ISSN (Print)0302-9743
    ISSN (Electronic)1611-3349

    Other

    Other6th International Conference on Electronic Government and the Information Systems Perspective, EGOVIS 2017
    CountryFrance
    CityLyon
    Period17/8/2817/8/31

    Keywords

    • Human behavior
    • Micro-level crowdfunding
    • Mobile crowdsourcing
    • Social influence

    ASJC Scopus subject areas

    • Theoretical Computer Science
    • Computer Science(all)

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  • Cite this

    Sakamoto, M., Gushima, K., Alexandrova, T., & Nakajima, T. (2017). Designing human behavior through social influence in mobile crowdsourcing with micro-communities. In Electronic Government and the Information Systems Perspective - 6th International Conference, EGOVIS 2017, Proceedings (Vol. 10441 LNCS, pp. 189-205). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10441 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-319-64248-2_14