Developing marketing strategies based on taste analysis of mineral water

Le Yu, Junzo Watada, Munenori Shibata

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    This research concerns with the development of marketing strategy of mineral water based on people's taste preference by analyzing taste components of mineral water. A two-dimensional analysis has been used in classifying tastes' data. The characteristics of data are recognized in tastes of mineral water by correlation analysis. A combination of Principal Component Analysis and Selforganizing Map is applied to classify the tastes of mineral water. Some marketing strategies are concluded after the evaluation.

    Original languageEnglish
    Title of host publicationSmart Innovation, Systems and Technologies
    Pages497-507
    Number of pages11
    Volume15
    DOIs
    Publication statusPublished - 2012

    Publication series

    NameSmart Innovation, Systems and Technologies
    Volume15
    ISSN (Print)21903018
    ISSN (Electronic)21903026

    Fingerprint

    Marketing
    Minerals
    Water
    Principal component analysis
    Marketing strategy

    Keywords

    • Kansei Engineering
    • Mineral water
    • Soft computing model
    • SOM
    • Taste analysis

    ASJC Scopus subject areas

    • Computer Science(all)
    • Decision Sciences(all)

    Cite this

    Yu, L., Watada, J., & Shibata, M. (2012). Developing marketing strategies based on taste analysis of mineral water. In Smart Innovation, Systems and Technologies (Vol. 15, pp. 497-507). (Smart Innovation, Systems and Technologies; Vol. 15). https://doi.org/10.1007/978-3-642-29977-3_50

    Developing marketing strategies based on taste analysis of mineral water. / Yu, Le; Watada, Junzo; Shibata, Munenori.

    Smart Innovation, Systems and Technologies. Vol. 15 2012. p. 497-507 (Smart Innovation, Systems and Technologies; Vol. 15).

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Yu, L, Watada, J & Shibata, M 2012, Developing marketing strategies based on taste analysis of mineral water. in Smart Innovation, Systems and Technologies. vol. 15, Smart Innovation, Systems and Technologies, vol. 15, pp. 497-507. https://doi.org/10.1007/978-3-642-29977-3_50
    Yu L, Watada J, Shibata M. Developing marketing strategies based on taste analysis of mineral water. In Smart Innovation, Systems and Technologies. Vol. 15. 2012. p. 497-507. (Smart Innovation, Systems and Technologies). https://doi.org/10.1007/978-3-642-29977-3_50
    Yu, Le ; Watada, Junzo ; Shibata, Munenori. / Developing marketing strategies based on taste analysis of mineral water. Smart Innovation, Systems and Technologies. Vol. 15 2012. pp. 497-507 (Smart Innovation, Systems and Technologies).
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