Discovering promising new topics on the WWW

Naohiro Matsumura, Mitsuru Ishizuka, Yukio Ohsawa

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Citations (Scopus)

Abstract

The phenomenon that a `little' topic can make a big difference is called `The Tipping Point'. As a strategy for marketing, this phenomenon could be a great economic chance (opportunity). For instance, it is a good strategy to promote items associated with a certain fashion. The Tipping Point refers to a situation where the topic matches potential needs of customers. In this paper, we analyze the mechanism of The Tipping Point in the context of the WWW, and present an algorithm named `Expected Activation' for discovering promising new topics on the WWW.

Original languageEnglish
Title of host publicationInternational Conference on Knowledge-Based Intelligent Electronic Systems, Proceedings, KES
Place of PublicationPiscataway, NJ, United States
PublisherIEEE
Pages804-807
Number of pages4
Volume2
Publication statusPublished - 2000
Externally publishedYes
Event4th International Conference on Knowledge-Based Intellingent Engineering Systems and Allied Technologies - Brighton, UK
Duration: 2000 Aug 302000 Sep 1

Other

Other4th International Conference on Knowledge-Based Intellingent Engineering Systems and Allied Technologies
CityBrighton, UK
Period00/8/3000/9/1

ASJC Scopus subject areas

  • Computer Science(all)

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  • Cite this

    Matsumura, N., Ishizuka, M., & Ohsawa, Y. (2000). Discovering promising new topics on the WWW. In International Conference on Knowledge-Based Intelligent Electronic Systems, Proceedings, KES (Vol. 2, pp. 804-807). IEEE.