Does personality congruence explain luxury brand attachment? The results of an international research study

Raffaele Donvito, Gaetano Aiello, Laura Grazzini, Bruno Godey, Daniele Pederzoli, Klaus Peter Wiedmann, Chris Halliburton, Priscilla Chan, Junji Tsuchiya, Irina Ivanovna Skorobogatykh, Hyunjoo Oh, Rahul Singh, Mike Ewing, Yuri Lee, Li Fei, Cindy Rong Chen, Noel Yee Man Siu

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

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Business & Economics