Dynamically identifying roles in social media by mapping real world

Bo Wu, Qun Jin, Xiaokang Zhou, Wei Wang, Fuhua Lin, Henry Leung

Research output: Contribution to conferencePaper

3 Citations (Scopus)

Abstract

With the rapid growing of users in the SNS environments, their network relationships in Internet have become as complex as in the real world. On the other hand, the user's social role plays an important role in providing individualized services, such as information recommendation in the SNS environments. However, as we know, people will switch or change their social roles dynamically in the real society, which is also true in the cyber network space, such as SNS. In this paper, we present a basic model to describe social roles in both the real world and the SNS environment, in which a set of attributes and factors are considered and introduced to represent the time-changing social roles in different situations and contexts. The mechanism that we develop to identify the roles is twofold: mapping of real world situations to cyber space, and analyzing social role attributes based on the mapping and synthesizing. We further describe an application scenario in regard to how to map the different situations and analyze the role attributes, in order to dynamically identify roles in the cyber space.

Original languageEnglish
Pages573-578
Number of pages6
DOIs
Publication statusPublished - 2013 Jan 1
Event2013 International Joint Conference on Awareness Science and Technology, iCAST 2013 and 6th International Conference on Ubi-Media Computing, UMEDIA 2013 - Aizuwakamatsu, Japan
Duration: 2013 Nov 22013 Nov 4

Conference

Conference2013 International Joint Conference on Awareness Science and Technology, iCAST 2013 and 6th International Conference on Ubi-Media Computing, UMEDIA 2013
CountryJapan
CityAizuwakamatsu
Period13/11/213/11/4

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Keywords

  • Mapping of real world to cyber space
  • Role identification
  • SNS
  • Social roles

ASJC Scopus subject areas

  • Software

Cite this

Wu, B., Jin, Q., Zhou, X., Wang, W., Lin, F., & Leung, H. (2013). Dynamically identifying roles in social media by mapping real world. 573-578. Paper presented at 2013 International Joint Conference on Awareness Science and Technology, iCAST 2013 and 6th International Conference on Ubi-Media Computing, UMEDIA 2013, Aizuwakamatsu, Japan. https://doi.org/10.1109/ICAwST.2013.6765505