EcoIsland: A persuasive application to motivate sustainable behavior in collectivist cultures

Hiroaki Kimura, Tatsuo Nakajima

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

Until now, many kinds of persuasive applications have been developed, and most of which are used by individuals for personal benefits, example includes better healthcare, better lifestyle, etc. However, one application area that is yet to be explored effectively is persuading commons for preserving shared resources including environmental conservation. Unlike existing persuasive applications, these applications do not aim personal benefits and consequently requires radically different persuasion techniques. In this paper, we apply knowledge of cross-cultural understanding to this kind of persuasive applications. We introduce five design strategies for persuasive applications that could be used especially in collectivist cultures. By sharing our experiences of building persuasive application for reducing CO2 emissions, we expose how these five strategies could be applied in persuasive applications in collectivist cultures.

Original languageEnglish
Title of host publicationNordiCHI 2010
Subtitle of host publicationExtending Boundaries - Proceedings of the 6th Nordic Conference on Human-Computer Interaction
Pages703-706
Number of pages4
DOIs
Publication statusPublished - 2010 Dec 20
Event6th Nordic Conference on Human-Computer Interaction: Extending Boundaries, NordiCHI 2010 - Reykjavik, Iceland
Duration: 2010 Oct 162010 Oct 20

Publication series

NameNordiCHI 2010: Extending Boundaries - Proceedings of the 6th Nordic Conference on Human-Computer Interaction

Conference

Conference6th Nordic Conference on Human-Computer Interaction: Extending Boundaries, NordiCHI 2010
CountryIceland
CityReykjavik
Period10/10/1610/10/20

Keywords

  • Cultural difference
  • Persuasive technology
  • Sustainability

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Human-Computer Interaction

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  • Cite this

    Kimura, H., & Nakajima, T. (2010). EcoIsland: A persuasive application to motivate sustainable behavior in collectivist cultures. In NordiCHI 2010: Extending Boundaries - Proceedings of the 6th Nordic Conference on Human-Computer Interaction (pp. 703-706). (NordiCHI 2010: Extending Boundaries - Proceedings of the 6th Nordic Conference on Human-Computer Interaction). https://doi.org/10.1145/1868914.1869009