Effect of first impressions in tourism by using walk rally application

Yuya Ieiri, Takuya Mizukami, Yuu Nakajima, Ryota Ayaki, Reiko Hishiyama

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

In tourism, it is necessary to promote sightseeing areas and tourist amenities as well as to encourage repeat visits by improving the tourists' levels of satisfaction. In this paper, we focus on impressions of sightseeing spots as an important factor in improving tourist satisfaction. Many studies have analyzed the relationship between tourists' impressions of a sightseeing area and their overall evaluation of that area, but few studies have focused on the tourists' first impressions. We analyzed the tourists' first impressions of each sightseeing spot in the area and investigated the relationship between these first impressions and the tourists' overall evaluations of each spot. Our results showed that first impressions contributed to the tourists' satisfaction and increased the tourists' motivation to revisit. We also discovered that first impressions could be significantly changed by altering the way in which tourists navigate between sightseeing spots and the way in which spots are combined.

Original languageEnglish
Title of host publicationProceedings - 2017 International Conference on Culture and Computing, Culture and Computing 2017
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1-6
Number of pages6
ISBN (Electronic)9781538611357
DOIs
Publication statusPublished - 2017 Dec 19
Event2017 International Conference on Culture and Computing, Culture and Computing 2017 - Kyoto, Japan
Duration: 2017 Sep 102017 Sep 12

Publication series

NameProceedings - 2017 International Conference on Culture and Computing, Culture and Computing 2017
Volume2017-December

Other

Other2017 International Conference on Culture and Computing, Culture and Computing 2017
Country/TerritoryJapan
CityKyoto
Period17/9/1017/9/12

Keywords

  • First Impression
  • Tourism

ASJC Scopus subject areas

  • Media Technology
  • Cultural Studies
  • Computer Science Applications
  • Human-Computer Interaction

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