Effect of first impressions in tourism by using walk rally application

Yuya Ieiri, Takuya Mizukami, Yuu Nakajima, Ryota Ayaki, Reiko Hishiyama

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    2 Citations (Scopus)

    Abstract

    In tourism, it is necessary to promote sightseeing areas and tourist amenities as well as to encourage repeat visits by improving the tourists' levels of satisfaction. In this paper, we focus on impressions of sightseeing spots as an important factor in improving tourist satisfaction. Many studies have analyzed the relationship between tourists' impressions of a sightseeing area and their overall evaluation of that area, but few studies have focused on the tourists' first impressions. We analyzed the tourists' first impressions of each sightseeing spot in the area and investigated the relationship between these first impressions and the tourists' overall evaluations of each spot. Our results showed that first impressions contributed to the tourists' satisfaction and increased the tourists' motivation to revisit. We also discovered that first impressions could be significantly changed by altering the way in which tourists navigate between sightseeing spots and the way in which spots are combined.

    Original languageEnglish
    Title of host publicationProceedings - 2017 International Conference on Culture and Computing, Culture and Computing 2017
    PublisherInstitute of Electrical and Electronics Engineers Inc.
    Pages1-6
    Number of pages6
    Volume2017-December
    ISBN (Electronic)9781538611357
    DOIs
    Publication statusPublished - 2017 Dec 19
    Event2017 International Conference on Culture and Computing, Culture and Computing 2017 - Kyoto, Japan
    Duration: 2017 Sep 102017 Sep 12

    Other

    Other2017 International Conference on Culture and Computing, Culture and Computing 2017
    CountryJapan
    CityKyoto
    Period17/9/1017/9/12

    Keywords

    • First Impression
    • Tourism

    ASJC Scopus subject areas

    • Media Technology
    • Cultural Studies
    • Computer Science Applications
    • Human-Computer Interaction

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  • Cite this

    Ieiri, Y., Mizukami, T., Nakajima, Y., Ayaki, R., & Hishiyama, R. (2017). Effect of first impressions in tourism by using walk rally application. In Proceedings - 2017 International Conference on Culture and Computing, Culture and Computing 2017 (Vol. 2017-December, pp. 1-6). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/Culture.and.Computing.2017.17