Electoral survey methodology: Insight from Japan on using computer assisted personal interviews

Masaru Kohno, Yoshitaka Nishizawa

    Research output: Book/ReportBook

    Abstract

    While it has been some time since computer technologies were first introduced to social surveys, their methodological advantages, as well as potential limitations, are not yet fully appreciated by the relevant communities of scholars, mass media and governmental organizations. What can computer-assisted surveys do which ordinary paper and pencil interviews (PAPI) can never do? How does the usage of computer technology affect the quality of survey process and of collected data? More generally, what are the issues pertinent to the methodology of public opinion inquiry that are now revealed by the availability of computer-assisted surveying technique? The book seeks to address these questions systematically, with each individual chapter providing a well-focused analysis and ample evidence from Japan. As the computer-assisted survey is bound to be more dominant in the coming years, this book provides an important foundation for future academic studies as well as their practical applications in the field.

    Original languageEnglish
    PublisherTaylor and Francis Inc.
    Number of pages134
    ISBN (Electronic)9781315624211
    ISBN (Print)9780415859370
    DOIs
    Publication statusPublished - 2016 Mar 31

    Fingerprint

    Survey methodology
    Japan
    Computer technology
    Public opinion
    Mass media
    Methodology

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • Business, Management and Accounting(all)

    Cite this

    Electoral survey methodology : Insight from Japan on using computer assisted personal interviews. / Kohno, Masaru; Nishizawa, Yoshitaka.

    Taylor and Francis Inc., 2016. 134 p.

    Research output: Book/ReportBook

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