Emerging markets for U.S. Pork in China

Experimental evidence from mainland and Hong Kong consumers

David L. Ortega, Maolong Chen, H. Holly Wang, Satoru Shimokawa

    Research output: Contribution to journalArticle

    5 Citations (Scopus)

    Abstract

    A major concern for international marketers is how products will be received by foreign consumers in other markets. This study uses choice modeling to assess Chinese consumer preferences for pork and evaluate the potential demand for U.S. pork in the cities of Guangzhou and Hong Kong. We find that differences in preferences for domestic versus imported pork can be explained, in part, by consumers' level of patriotism. Marketing pork with a food safety claim can increase market demand for U.S. products, and accounting for differences in nationalistic attitudes can aid marketing efforts.

    Original languageEnglish
    Pages (from-to)275-290
    Number of pages16
    JournalJournal of Agricultural and Resource Economics
    Volume42
    Issue number2
    Publication statusPublished - 2017 May 1

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    pork
    markets
    China
    marketing
    consumer preferences
    food safety
    Hong Kong
    Pork
    Emerging markets
    Marketing

    Keywords

    • Choice experiment
    • Consumer preferences
    • Food marketing
    • Food quality
    • Patriotism

    ASJC Scopus subject areas

    • Animal Science and Zoology
    • Agronomy and Crop Science
    • Economics and Econometrics

    Cite this

    Emerging markets for U.S. Pork in China : Experimental evidence from mainland and Hong Kong consumers. / Ortega, David L.; Chen, Maolong; Wang, H. Holly; Shimokawa, Satoru.

    In: Journal of Agricultural and Resource Economics, Vol. 42, No. 2, 01.05.2017, p. 275-290.

    Research output: Contribution to journalArticle

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