Emotions of sport spectators

Daichi Oshimi

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Much researcher has focused on emotions, because emotions play such an important role in predicting consumer behavior. In this chapter I review previous studies related to customer emotion and delight and introduce empirical studies that apply psychological theory to sport spectator behavioral research. I also briefly cover fundamental knowledge concerning emotion and delight as a basis for understanding the research presented as well as for aiding in the development of future research topics. The information in this chapter will prove useful to those in the sport industry and especially to researchers and sport marketers or managers.

Original languageEnglish
Title of host publicationSports Management and Sports Humanities
PublisherSpringer Japan
Pages17-30
Number of pages14
ISBN (Print)9784431553243, 9784431553236
DOIs
Publication statusPublished - 2015 Jan 1

Fingerprint

spectator
Sports
Emotions
emotion
Behavioral research
Consumer behavior
Research Personnel
Behavioral Research
Psychological Theory
behavioral research
psychological theory
consumption behavior
Managers
Industry
customer
manager
industry
Research

Keywords

  • Customer delight
  • Spectator emotion
  • Watching sport

ASJC Scopus subject areas

  • Medicine(all)
  • Engineering(all)
  • Social Sciences(all)

Cite this

Oshimi, D. (2015). Emotions of sport spectators. In Sports Management and Sports Humanities (pp. 17-30). Springer Japan. https://doi.org/10.1007/978-4-431-55324-3_2

Emotions of sport spectators. / Oshimi, Daichi.

Sports Management and Sports Humanities. Springer Japan, 2015. p. 17-30.

Research output: Chapter in Book/Report/Conference proceedingChapter

Oshimi, D 2015, Emotions of sport spectators. in Sports Management and Sports Humanities. Springer Japan, pp. 17-30. https://doi.org/10.1007/978-4-431-55324-3_2
Oshimi D. Emotions of sport spectators. In Sports Management and Sports Humanities. Springer Japan. 2015. p. 17-30 https://doi.org/10.1007/978-4-431-55324-3_2
Oshimi, Daichi. / Emotions of sport spectators. Sports Management and Sports Humanities. Springer Japan, 2015. pp. 17-30
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