Entering the Japanese Market: A Reassessment of Foreign Firms' Entry and Distribution Strategies

Michael R. Czinkota*, Masaaki Kotabe

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Future of Global Business
Subtitle of host publicationA Reader
PublisherTaylor and Francis
Pages372-387
Number of pages16
ISBN (Electronic)9780203878132
ISBN (Print)9780415800938
Publication statusPublished - 2011 May 27
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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