Evaluation of Intervention Reach on a Citywide Health Behavior Change Campaign: Cross-Sectional Study Results

Takashi Shimazaki, Koji Takenaka

    Research output: Contribution to journalArticle

    Abstract

    Little is known about dissemination strategies that contribute to health information recognition. This study examined (a) health campaign exposure and awareness (slogan and logo recognition); (b) perceived communication channels; (c) differences between perceptions of researcher-developed and enhancement community health information materials; and (d) differences in campaign awareness and communication channels, according to Japanese community demographic characteristics. A cross-sectional survey (N = 508) was conducted in Tokigawa, Japan, in 2013. The Small Change Campaign focused on increasing physical activity and improving dietary habits. Information dissemination was carried out using leaflets, newsletters, posters, website, local public relations magazines, health classes, events, and online newsletters. The participants completed a survey assessing their campaign awareness (i.e., slogan and logo) and exposure to the informational materials presented during the campaign. Fewer than half (45.4%) knew the slogan, and only 24.4% were aware of the logo. Public relations magazines, leaflets, and newsletters were significantly better-perceived health communication channels. Researcher-developed and enhancement community health information materials were equally recognized (p =.34, w =.08). Furthermore, women and those who were employed were significantly more aware of the slogan, logo, and communication materials. Further research should explore effective communication strategies for community-based health promotion intervention via randomized control trials.

    Original languageEnglish
    Pages (from-to)793-804
    Number of pages12
    JournalHealth Education and Behavior
    Volume42
    Issue number6
    DOIs
    Publication statusPublished - 2015 Dec 1

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    Keywords

    • campaign exposure
    • health campaigns
    • health communication
    • health messages
    • information dissemination

    ASJC Scopus subject areas

    • Arts and Humanities (miscellaneous)
    • Public Health, Environmental and Occupational Health

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