Exchange rate pass-through and international pricing strategy: A conceptual framework and research propositions

Terry Clark, Masaaki Kotabe, Dan Rajaratnam

Research output: Contribution to journalArticlepeer-review

25 Citations (Scopus)

Abstract

The extent to which exchange rate fluctuations affect international prices is called “exchange rate pass-through.” This paper develops a conceptual model in explaining how exchange rate fluctuations are channeled into international pricing strategy, and offers research propositions. Our model posits that the extent of exchange rate pass-through in international pricing is affected by the firm's pricing orientation, performance orientation, distribution policy, and brand equity, as well as by exchange rate uncertainty and competitive symmetry.

Original languageEnglish
Pages (from-to)249-268
Number of pages20
JournalJournal of International Business Studies
Volume30
Issue number2
DOIs
Publication statusPublished - 1999 Jun
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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