Abstract
One of advantages of a CASI mode in conducting surveys is that it enables us to record and analyze people's response latency, a new type of dataset for survey researchers. Response latency data, which records seconds which it takes from the timing of interviewers' asking a question to the timing of respondents' answering it, is useful to explore processes to express answers in surveys that we cannot know through analyzing peoples' response only. By analyzing it, this study attempts to show possibilities for survey analysis. To do so, we investigate the relationship between people's ideology and a concept of political sophistication by comparing the survey answering process of perceptions of ideological positions with that of political knowledge. The results show that respondents answer questions of ideology and political knowledge, both of which are considered to be measurements of political sophistication, in very different cognitive processes; it takes longer time to correctly answer parties' ideological conflict, while correct answers for factual questions are expressed instantly.
| Original language | English |
|---|---|
| Pages (from-to) | 225-240 |
| Number of pages | 16 |
| Journal | Sociological Theory and Methods |
| Volume | 30 |
| Issue number | 2 |
| Publication status | Published - 2015 |
| Externally published | Yes |
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Keywords
- CAI survey
- Ideology
- Political knowledge
- Political sophistication
- Response latency
ASJC Scopus subject areas
- Social Sciences (miscellaneous)
- Sociology and Political Science
Cite this
Exploring survey response process with response latency data : Ideology and political sophistication. / Endo, Masahisa; Yamazaki, Arata.
In: Sociological Theory and Methods, Vol. 30, No. 2, 2015, p. 225-240.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Exploring survey response process with response latency data
T2 - Ideology and political sophistication
AU - Endo, Masahisa
AU - Yamazaki, Arata
PY - 2015
Y1 - 2015
N2 - One of advantages of a CASI mode in conducting surveys is that it enables us to record and analyze people's response latency, a new type of dataset for survey researchers. Response latency data, which records seconds which it takes from the timing of interviewers' asking a question to the timing of respondents' answering it, is useful to explore processes to express answers in surveys that we cannot know through analyzing peoples' response only. By analyzing it, this study attempts to show possibilities for survey analysis. To do so, we investigate the relationship between people's ideology and a concept of political sophistication by comparing the survey answering process of perceptions of ideological positions with that of political knowledge. The results show that respondents answer questions of ideology and political knowledge, both of which are considered to be measurements of political sophistication, in very different cognitive processes; it takes longer time to correctly answer parties' ideological conflict, while correct answers for factual questions are expressed instantly.
AB - One of advantages of a CASI mode in conducting surveys is that it enables us to record and analyze people's response latency, a new type of dataset for survey researchers. Response latency data, which records seconds which it takes from the timing of interviewers' asking a question to the timing of respondents' answering it, is useful to explore processes to express answers in surveys that we cannot know through analyzing peoples' response only. By analyzing it, this study attempts to show possibilities for survey analysis. To do so, we investigate the relationship between people's ideology and a concept of political sophistication by comparing the survey answering process of perceptions of ideological positions with that of political knowledge. The results show that respondents answer questions of ideology and political knowledge, both of which are considered to be measurements of political sophistication, in very different cognitive processes; it takes longer time to correctly answer parties' ideological conflict, while correct answers for factual questions are expressed instantly.
KW - CAI survey
KW - Ideology
KW - Political knowledge
KW - Political sophistication
KW - Response latency
UR - http://www.scopus.com/inward/record.url?scp=84978380155&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84978380155&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:84978380155
VL - 30
SP - 225
EP - 240
JO - Sociological Theory and Methods
JF - Sociological Theory and Methods
SN - 0913-1442
IS - 2
ER -