Face is beautiful: Aesthetic evaluation of pareidolian faces

Kohske Takahshi, Katsumi Watanabe

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The present study investigated the relation between the face-likeness of pareidolian faces and aesthetic evaluations of them. The pareidolian faces consisted of a facial contour, left and right eyes, and a mouth. Positions of the facial parts were randomly determined. In the experiment, participants were asked to evaluate the face-likeness, beautifulness, and uncanniness of the pareidolian face stimuli. The results suggested that the face-likeness and beautifulness correlated positively, while the face-likeness and uncanniness correlated negatively. Thus, face-likeness of pareidolian faces would have positive influence on the aesthetic evaluation of them. However, detail analyses regarding the eye positions revealed that the faces with outer-side eyes were rated as more beautiful than the faces with inner-side eyes, while the face-likeness of the faces with inner-side and outer-side eyes were comparable. Thus, the facial configuration, in particular eye positions, would differently influence the face-likeness and the beautifulness. These results implied that the higher face-likeness led to the more beautifulness, yet the underpinning processes of the face-likeness perception and the beautifulness perception might be partly separable.

Original languageEnglish
Title of host publicationProceedings of the 2014 6th International Conference on Knowledge and Smart Technology, KST 2014
PublisherIEEE Computer Society
Pages108-111
Number of pages4
ISBN (Print)9781479914234
Publication statusPublished - 2014 Jan 1
Externally publishedYes
Event2014 6th International Conference on Knowledge and Smart Technology, KST 2014 - Chonburi, Thailand
Duration: 2014 Jan 302014 Jan 31

Publication series

NameProceedings of the 2014 6th International Conference on Knowledge and Smart Technology, KST 2014

Other

Other2014 6th International Conference on Knowledge and Smart Technology, KST 2014
CountryThailand
CityChonburi
Period14/1/3014/1/31

Keywords

  • Face perception
  • Face-likeness
  • Facial aesthetic
  • Pareidolia
  • Uncanny

ASJC Scopus subject areas

  • Management of Technology and Innovation

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  • Cite this

    Takahshi, K., & Watanabe, K. (2014). Face is beautiful: Aesthetic evaluation of pareidolian faces. In Proceedings of the 2014 6th International Conference on Knowledge and Smart Technology, KST 2014 (pp. 108-111). [6775404] (Proceedings of the 2014 6th International Conference on Knowledge and Smart Technology, KST 2014). IEEE Computer Society.