Factors influencing the usage of mobile phones in east asia: A comparative study based on the asian metropolitan mobile survey

Hitoshi Mitomo, Norio Sanbonmatsu

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This paper explores similarities and differences in mobile phone usage between subscribers from five major metropolitan cities across East Asia. Technological advances have been widely adopted by consumers throughout this region, most recognizably via the mobile platform with mobile Internet, email, video-conferencing, e-commerce, and other types of mobile phone-related services becoming critical factors in the daily lives of East Asian consumers. Those living in urban areas have benefited most from these new technologies and services, and more specifically, younger generations have adopted mobile phone-related services far faster than their older counterparts. However little research to date has explored the similarities and differences between mobile phone usage behavior of younger, urban consumers across this region. This paper presents the results of a comparative study of mobile consumer behavior of university students across five major cities including Beijing, Hong Kong, Seoul, Taipei and Tokyo. We found that the dependency of young people on mobile phone services was similar among the cities surveyed, however the specific factors influencing their usage and the communications technologies that they used varied significantly across markets.

Original languageEnglish
Pages (from-to)455-469
Number of pages15
JournalStudies in Regional Science
Volume37
Issue number2
DOIs
Publication statusPublished - 2007

Fingerprint

comparative study
consumption behavior
electronic business
electronic commerce
new technology
Hong Kong
communication technology
urban area
video
Internet
student
Asia
mobile phone
university
communication
market
services
young
city

Keywords

  • Asia
  • Behavior
  • Communication
  • Comparative Study
  • Mobile Phone Usage

ASJC Scopus subject areas

  • Environmental Science(all)
  • Social Sciences(all)

Cite this

Factors influencing the usage of mobile phones in east asia : A comparative study based on the asian metropolitan mobile survey. / Mitomo, Hitoshi; Sanbonmatsu, Norio.

In: Studies in Regional Science, Vol. 37, No. 2, 2007, p. 455-469.

Research output: Contribution to journalArticle

@article{80cb8b603ea6441096b125568bb89812,
title = "Factors influencing the usage of mobile phones in east asia: A comparative study based on the asian metropolitan mobile survey",
abstract = "This paper explores similarities and differences in mobile phone usage between subscribers from five major metropolitan cities across East Asia. Technological advances have been widely adopted by consumers throughout this region, most recognizably via the mobile platform with mobile Internet, email, video-conferencing, e-commerce, and other types of mobile phone-related services becoming critical factors in the daily lives of East Asian consumers. Those living in urban areas have benefited most from these new technologies and services, and more specifically, younger generations have adopted mobile phone-related services far faster than their older counterparts. However little research to date has explored the similarities and differences between mobile phone usage behavior of younger, urban consumers across this region. This paper presents the results of a comparative study of mobile consumer behavior of university students across five major cities including Beijing, Hong Kong, Seoul, Taipei and Tokyo. We found that the dependency of young people on mobile phone services was similar among the cities surveyed, however the specific factors influencing their usage and the communications technologies that they used varied significantly across markets.",
keywords = "Asia, Behavior, Communication, Comparative Study, Mobile Phone Usage",
author = "Hitoshi Mitomo and Norio Sanbonmatsu",
year = "2007",
doi = "10.2457/srs.37.455",
language = "English",
volume = "37",
pages = "455--469",
journal = "Studies in Regional Science",
issn = "0287-6256",
publisher = "The Japan Section of the Regional Science Association International",
number = "2",

}

TY - JOUR

T1 - Factors influencing the usage of mobile phones in east asia

T2 - A comparative study based on the asian metropolitan mobile survey

AU - Mitomo, Hitoshi

AU - Sanbonmatsu, Norio

PY - 2007

Y1 - 2007

N2 - This paper explores similarities and differences in mobile phone usage between subscribers from five major metropolitan cities across East Asia. Technological advances have been widely adopted by consumers throughout this region, most recognizably via the mobile platform with mobile Internet, email, video-conferencing, e-commerce, and other types of mobile phone-related services becoming critical factors in the daily lives of East Asian consumers. Those living in urban areas have benefited most from these new technologies and services, and more specifically, younger generations have adopted mobile phone-related services far faster than their older counterparts. However little research to date has explored the similarities and differences between mobile phone usage behavior of younger, urban consumers across this region. This paper presents the results of a comparative study of mobile consumer behavior of university students across five major cities including Beijing, Hong Kong, Seoul, Taipei and Tokyo. We found that the dependency of young people on mobile phone services was similar among the cities surveyed, however the specific factors influencing their usage and the communications technologies that they used varied significantly across markets.

AB - This paper explores similarities and differences in mobile phone usage between subscribers from five major metropolitan cities across East Asia. Technological advances have been widely adopted by consumers throughout this region, most recognizably via the mobile platform with mobile Internet, email, video-conferencing, e-commerce, and other types of mobile phone-related services becoming critical factors in the daily lives of East Asian consumers. Those living in urban areas have benefited most from these new technologies and services, and more specifically, younger generations have adopted mobile phone-related services far faster than their older counterparts. However little research to date has explored the similarities and differences between mobile phone usage behavior of younger, urban consumers across this region. This paper presents the results of a comparative study of mobile consumer behavior of university students across five major cities including Beijing, Hong Kong, Seoul, Taipei and Tokyo. We found that the dependency of young people on mobile phone services was similar among the cities surveyed, however the specific factors influencing their usage and the communications technologies that they used varied significantly across markets.

KW - Asia

KW - Behavior

KW - Communication

KW - Comparative Study

KW - Mobile Phone Usage

UR - http://www.scopus.com/inward/record.url?scp=85024457205&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85024457205&partnerID=8YFLogxK

U2 - 10.2457/srs.37.455

DO - 10.2457/srs.37.455

M3 - Article

AN - SCOPUS:85024457205

VL - 37

SP - 455

EP - 469

JO - Studies in Regional Science

JF - Studies in Regional Science

SN - 0287-6256

IS - 2

ER -