Factors that influence social networking service private information disclosure at diverse openness and scopes

Basilisa Mvungi, Mizuho Iwaihara

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

In this paper, we present findings about factors that influence private information disclosure activities in social networking service (SNS). Our study is based on two data sets: (1) Survey Data, responses to a questionnaire consisting of items such as users' privacy settings, motivations of using SNS (motivations), and risk awareness, and (2) Public Data, consisting of user profiles that were opened to the public. Openness score is calculated from the number of disclosed items. We study influential factors and their rankings at varying openness scores and disclosure scopes. Our findings reveal that, gender, profile photo, certain motivations, and risk awareness highly affect private information disclosure activities. However the ranking of influential factors is not uniform. Gender and profile photo have greater influence, however their influence becomes lower and loses significance as openness is getting higher, falling behind motivations and number of friends. We also observe consistent tendencies between both data.

Original languageEnglish
Title of host publicationSocial Informatics - 5th International Conference, SocInfo 2013, Proceedings
Pages119-128
Number of pages10
DOIs
Publication statusPublished - 2013 Dec 1
Event5th International Conference on Social Informatics, SocInfo 2013 - Kyoto, Japan
Duration: 2013 Nov 252013 Nov 27

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8238 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference5th International Conference on Social Informatics, SocInfo 2013
CountryJapan
CityKyoto
Period13/11/2513/11/27

Keywords

  • Information disclosure
  • motivations of using SNS
  • privacy
  • risk awareness
  • social networking service

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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  • Cite this

    Mvungi, B., & Iwaihara, M. (2013). Factors that influence social networking service private information disclosure at diverse openness and scopes. In Social Informatics - 5th International Conference, SocInfo 2013, Proceedings (pp. 119-128). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8238 LNCS). https://doi.org/10.1007/978-3-319-03260-3_11